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亚马逊高管:我们的Fire手机定价出错了 - 站长搜索
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亚马逊高管:我们的Fire手机定价出错了

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2014-10-31 23:19:01 转载来源: 网络整理/侵权必删

站长搜索(www.adminso.com):亚马逊高管:我们的Fire手机定价出错了 亚马逊设备业务高级副总裁大卫・林普(David Limp)接受《财富》杂志采访时表示,该公司误判了用户的预期,因此才把Fire手机的最初价格定在199美元。亚马逊今年6月推出Fire智能手机时的定价为199美元,两个月后便将两年合约价下调至0.99美元

站长搜索(www.adminso.com):亚马逊高管我们Fire手机定价错了

亚马逊设备业务高级副总裁大卫・林普(David Limp)接受《财富》杂志采访时表示,该公司误判了用户的预期,因此才把Fire手机的最初价格定在199美元。

亚马逊今年6月推出Fire智能手机时的定价为199美元,两个月后便将两年合约价下调至0.99美元。而林普接受采访时说:“我们的价格定错了。我认为人们会期待巨大价值,但我们没能满足预期。我们原以为自己做对了,但我们还是想说,‘我们搞错了。’所以纠正了价格。”

事实上,此举也对亚马逊的利润率产生了冲击。该公司最新一个季度营业亏损5.44亿美元,减记了与Fire手机相关的1.7亿美元费用。该公司还表示,第四季度仍将计入价值8300万美元的手机费用。

与Fire平板电脑一样,Fire手机也是为了推广亚马逊的各项服务,包括电子商务网站、流媒体音乐和视频以及应用商店。该公司还推出了一个名为Firefly的功能,可以识别能够通过亚马逊购买的物品。不过,这款智能手机的最大特色在于可以通过一组前置摄像头实现动态3D效果。

亚马逊尚未公布具体的设备销量,而消费者对该手机的反馈也比较消极:在3399个评价中,这款手机得到的平均得分只不到2.5星。

标签: 亚马逊 高管 我们 Fire 手机 定价 错了


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