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Cake\Http\BaseApplication::pluginBootstrap() - CORE/src/Http/BaseApplication.php, line 182
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Cake\Database\Schema\CachedCollection::describe() - CORE/src/Database/Schema/CachedCollection.php, line 85
Cake\ORM\Table::getSchema() - CORE/src/ORM/Table.php, line 513
Cake\ORM\Query::addDefaultTypes() - CORE/src/ORM/Query.php, line 290
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App\Controller\NewsController::action_() - APP/Controller/NewsController.php, line 6437
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Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
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Cake\Http\BaseApplication::handle() - CORE/src/Http/BaseApplication.php, line 317

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Cake\Cache\Engine\FileEngine::set() - CORE/src/Cache/Engine/FileEngine.php, line 141
Cake\Database\Schema\CachedCollection::describe() - CORE/src/Database/Schema/CachedCollection.php, line 85
Cake\ORM\Table::getSchema() - CORE/src/ORM/Table.php, line 513
Cake\ORM\Query::addDefaultTypes() - CORE/src/ORM/Query.php, line 290
Cake\ORM\Query::__construct() - CORE/src/ORM/Query.php, line 184
Cake\ORM\Table::query() - CORE/src/ORM/Table.php, line 1702
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App\Controller\NewsController::action_() - APP/Controller/NewsController.php, line 6426
App\Controller\NewsController::get_data() - APP/Controller/NewsController.php, line 5701
App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5625
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
App\Controller\NewsController::view() - APP/Controller/NewsController.php, line 3436
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
Cake\Controller\ControllerFactory::handle() - CORE/src/Controller/ControllerFactory.php, line 140
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Cake\Cache\Engine\FileEngine::set() - CORE/src/Cache/Engine/FileEngine.php, line 141
Cake\Database\Schema\CachedCollection::describe() - CORE/src/Database/Schema/CachedCollection.php, line 85
Cake\ORM\Table::getSchema() - CORE/src/ORM/Table.php, line 513
Cake\ORM\Query::addDefaultTypes() - CORE/src/ORM/Query.php, line 290
Cake\ORM\Query::__construct() - CORE/src/ORM/Query.php, line 184
Cake\ORM\Table::query() - CORE/src/ORM/Table.php, line 1702
Cake\ORM\Table::find() - CORE/src/ORM/Table.php, line 1263
App\Controller\NewsController::action_() - APP/Controller/NewsController.php, line 6539
App\Controller\NewsController::get_data() - APP/Controller/NewsController.php, line 5701
App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5625
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
App\Controller\NewsController::view() - APP/Controller/NewsController.php, line 3436
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
Cake\Controller\ControllerFactory::handle() - CORE/src/Controller/ControllerFactory.php, line 140
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App\Controller\NewsController::article_show() - APP/Controller/NewsController.php, line 4290
App\Controller\NewsController::view() - APP/Controller/NewsController.php, line 3822
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
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App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5571
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
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App\Controller\NewsController::view() - APP/Controller/NewsController.php, line 3822
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
Cake\Controller\ControllerFactory::handle() - CORE/src/Controller/ControllerFactory.php, line 140
Cake\Controller\ControllerFactory::invoke() - CORE/src/Controller/ControllerFactory.php, line 115
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余额宝“0元购机”，图啥？

业界动态 2014-05-05 06:04:26 转载来源: 网络整理/侵权必删

AS网站目录（www.adminso.com）：余额宝“0元购机”，图啥？导语：这个项目中，余额宝用户授权冻结账户里一定金额的资金后，就能免费获得包括iPhone、小米在内的热门手机。用户只需要承诺在协议期内每月最低消费即可

AS网站目录（www.adminso.com）：余额宝“0元购机”，图啥？

导语：这个项目中，余额宝用户授权冻结账户里一定金额的资金后，就能免费获得包括iPhone、小米在内的热门手机。用户只需要承诺在协议期内每月最低消费即可。协议期内，冻结金额所产生的收益仍归用户所有。且这一项目未来将在全国范围推广，各地的余额宝用户都能享受这一专享权益。

也许再过几年，当有朋友问您去哪买手机最便宜的时候，答案将变成“余额宝”。

这个项目中，余额宝用户授权冻结账户里一定金额的资金后，就能免费获得包括iPhone、小米在内的热门手机。用户只需要承诺在协议期内每月最低消费即可。协议期内，冻结金额所产生的收益仍归用户所有。且这一项目未来将在全国范围推广，各地的余额宝用户都能享受这一专享权益。

▲图，余额宝0元购机宣传图

我们不妨来算一笔账，以主推的红米机型为例，每月消费99元，在网两年，实际消费99*12*2-990*0.05*2（余额宝收益）= 2277元，即可享受原价129元套餐两年，获赠价值799元的红米手机一部和部分流量，账面计算要比直接去营业厅办理节省近千元。（遗憾的是，当前广州电信网上营业厅居然显示没有任何129元的套餐，没法进一步对比套餐的优惠幅度）。对于每月手机花费较高的消费者来说，余额宝的购机计划的确是当前最超值的购机方案，分外诱人。

▲图，广州电信网上营业厅尚无法查到129元套餐内容

不过，这对于余额宝自身来说，又有什么好处呢？

和讯网理财周刊曾形容余额宝为「资金的二传手」，余额宝应用把支付宝账户内的现金余额存入一个专用账户内（余额宝），而该账户将会自动投资一只货币市场基金（天弘基金）。截至一季度末，余额宝的规模达5413亿份，成为规模最大的基金公司。余额宝对金融市场游资强大的吸金能力，根源在于国内银行活期储蓄的低利率问题，一经推出就取代了活期存款成为众多网民的理财方式。具备规模后，余额宝初期超高的回报率，不仅吸引了更多游资，而且固化了游资，固化的游资更加推高了余额宝的回报率，这是个良性循环。

▲图，天弘基金2013年末数据

但进入2014年以来，余额宝四面楚歌。正面战场四大行的练手打压，侧面战场上百度、网易、京东等互联网理财渠道的围剿，再加上身后宏观经济不景气带来的政策不利因素，直接松动了余额宝的资本基础，将余额宝开拓出的一边蓝海搅成激烈拼杀的红海。面对收益状况更为理想的竞品，不少消费者都选择了将之前安置在余额宝的资金取出，投入其他理财渠道的怀抱。资金大量外逃，原来的良性循环变成了恶性循环。

对于余额宝来说，维持一个相对稳定的用户基数和相对安全的资金规模都是必须的。天弘基金2013年末数据显示，广东的余额宝用户数在全国名列第二，而全国余额宝用户人均持有金额4307元。如果有用户通过余额宝购买了一部苹果或者三星手机，就几乎相当于一个用户把当前放在余额宝内的资金稳定投入了两年的周期。这样的资金稳定性，及其后续带来的规模效应，是余额宝很乐意看到的。所以买手机这事儿，本质上跟拉存款是一样的，你承诺不把钱取出来，我就送你个小礼物，只不过这里不是蚕丝被，不是马克杯，而是购买手机的差价。

深层次上，余额宝购机计划是一次O2O试水。余额宝目前本质上还是一支在互联网上认购和兑现的基金，虽然互联网金融和新兴商业模式相结合很好，但余额宝应该思考的是更为宏观更为重大的问题，是自己能够取代（未必是彻底取代）传统银行的优势在哪里，在风险控制，在信息共享，在信用体系上，能拿出来什么样的电子商务模式。O2O（Online to Offline，线上到线下）这个概念已被炒得火热，成为公认的下一个电子商务金矿，腾讯等巨头甚至靠投资大众点评等公司杀入这个领域，但都面临缺乏具体手段的窘迫。余额宝这次联手传统企业，介入与百姓生活息息相关的重要领域，更容易产生实际效果，可以想象如果全国的电信营业厅都在店面中展示出余额宝介绍信息，将是多么壮观的景象。而对于电信企业来讲，相当于将部分用户预存费用交由第三方即余额宝管理，余额宝肯定会转让部分资金收益，这部分资金收益大于运营商自己管理预存话费的利益，小于资金固化后给余额宝带来的增益。相信这对于更多的人接触支付宝、余额宝，进而使用网络支付和电子商务产生积极作用。

余额宝这招棋，背后是国内移动支付入口的争夺。在发达国家，电子支付和由其引伸出的移动支付都掌握在银行业手中，但由于国内银行业的特殊情况，在对新技术的引入上速度要略慢一拍，这就给了互联网企业后来而上的机会。移动支付的入口，带来的不仅仅是互联网服务的用户和服务，更关系资金流等更重要的资源导向，对金融行业和服务业都能起到居高临下的支配作用，因此被众多企业垂涎。同样在4月25日，百度公司旗下「百度钱包」正式登陆移动端，将超级APP「手机百度」变成了「手机百度支付版」，可以在各类百度轻应用中使用百度钱包，为手机用户提供「一站式」移动支付体验。新华网评论「百度钱包提供的不仅仅是支付平台，更是商户面向O2O生态链的延伸」。通过「搜索+轻应用+支付」的业务模式，线下企业将获得百度的「入口」引流，百度轻应用的客户端服务，以及联合推广、优惠推送、客户积分管理平台、大数据行业信息服务等系列服务。――余额宝率先通过电信行业试水，相信也有这方面的考虑。

鹿死谁手未可知，从中受益消费者。

标签: 余额 0元购机图啥