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县委书记找村淘推销小龙虾?联合国大赞村淘成功

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2017-06-08 09:09:06 转载来源: IThome

近几年,在村淘实现了网货下乡、农产品进城双向流通后,更多农村朋友享受到了现代网络技术带来的便捷。今年村淘再次进行了业务升级,针对上行、下行和产品质量进行全方位发力

近几年,在村淘实现了网货下乡、农产品进城双向流通后,更多农村朋友享受到了现代网络技术带来的便捷。今年村淘再次进行了业务升级,针对上行、下行和产品质量进行全方位发力。当下面对被重新赋能的村淘,各地政府已政府视其为带动农业经济的最佳途径。

有产品找村淘,不仅成了村民们下意识的行为,还被政府视为带动农业经济的最佳途径。

6月7日,第三届中国?盱眙(金诚)互联网龙虾节暨首届天猫盱眙龙虾节开幕,而在独家合作新闻发布会上,县委书记携领导班子齐出动,借助村淘打造互联网时代供应链体系,找村淘助力推销小龙虾成为一大趣事。

“从线下走到线上不仅是趋势,更是龙虾产业转型引爆点,决定和阿里巴巴集团独家合作,有个梦想就是像双11一样,引爆龙虾万亿级产业。”盱眙县委领导告诉记者。

据了解,盱眙网上龙虾节此前曾与京东合作,今年则选择了阿里巴巴作为独家合作伙伴。实际上,去年6月农村淘宝就已深入盱眙小龙虾产地,通过供应链改造和直播创新营销帮助当地试水电商,进行小龙虾直播活动,活动还吸引了《星光大道》2014年度总冠军杨帆前来助阵,短短的一个小时内,销售量超过5000份。

这与农村淘宝发挥专业供应链能力、为当地企业把脉,推动盱眙小龙虾契合互联网消费者的需求有着密切的关系。

盱眙县委书记梁三元介绍,一直以来盱眙龙虾要走出去,快递费占龙虾成本很大一部分。这次选择和村淘合作,就是希望能在农产品冷链物流和金融服务深度合作,做线上线下产业链,带动当地养殖户的增收致富。计划通过三年合作,到2020年盱眙虾稻共生面积达到40万亩,交易量实现翻倍。?

对此,阿里巴巴集团副总裁、农村淘宝事业部总经理王建勋表示,随着生活水平提高,消费者对农产品的品质需求也相应提高。对于像盱眙这样优质产源地的农产品,村淘希望整个农产品上行不是简单建厂发货,而是对供应链的整合,依托阿里的大数据打造从产地到消费者的全程服务体系。

据了解,在盱眙小龙虾产地,“稻虾共生”模式,是以虾为主的同时,还要注重水稻质量。搞好龙虾质量的同时,也创建优质的稻米。随着村淘供应链的不断完善,利用科技技术养虾,不但精确而且更省心。譬如,每亩稻田第一年投苗5000尾,第二年需补2500尾;水质需根据天气情况而定的特性,PH值控制在7-9之间,含氧量在5%以上。

随着村淘模式的成功,国外也开始争相效仿。上个月,堪比韩国版CCTV的国家电视台KBS,播出了关于中国农村电商发展的节目,盛赞中国农村发展势头、农村淘宝。透过现象看本质,韩国盛赞村淘的背后更多的却是对村淘的学习。

无独有偶,联合国也在学习。不但请村小二登上联合国讲台宣讲村淘经验,还进一步表示,农村淘宝不仅摸索出了一套帮助农村发展的经验,有效带动青年人返村创业,提升了政府对农村电商发展的认知和能力,通过农产品上行实践了一个又一个电商扶贫案例。同时,村淘对农村基础设施和物流建设的投入,也真正帮助了农村发展。

标签: 县委书记 找村 推销 龙虾 联合 国大 赞村 成功


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