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亮丽的背后是中国市场减速 苹果Q3财报 - 站长搜索
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亮丽的背后是中国市场减速 苹果Q3财报

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2015-07-22 21:12:18 转载来源: 网络整理/侵权必删

苹果公司今天发布了第三季财报,iPhone手机的强劲销售继续推高其收入,但有些指标也显示出苹果的不足。财报显示苹果第三季度总收入为496亿美元,每股收益1.85美元,高于此前分析师的预计

苹果公司今天发布了第三季财报,iPhone手机的强劲销售继续推高其收入,但有些指标也显示出苹果的不足。

财报显示苹果第三季度总收入为496亿美元,每股收益1.85美元,高于此前分析师的预计。去年同期的总收入为374亿美元。苹果第三季度利润为107亿美元

手机销售依然是苹果公司增长的主要领域,占其营业收入的近70%。今年第三季度苹果共售出4750万台手机,而去年同期的销量为3500万台,同比大增60%。

在第三季度中iPad的销量为1090万台,去年同期为1330台,同比下降了18%,延续了iPad销量下滑的趋势。Mac电脑的销量为480万台,去年同期为440万台。

大中华区继续成为苹果增长最大的区域,销售额同比增长再次超过100%。苹果预计下季度收入为490-510亿美元,毛利为38.5%-39.5%。

但财报也透露出苹果的一些隐忧。尽管iPhone销售量大增,然而分析师先前的预测是4900-5000万台,苹果股价在盘后交易中下跌7%。iPhone在中国的销售依然强劲,然而总收入却同比下降了21%,显示中国市场正在减速。iPad的销量持续下滑,似乎已成趋势。

此次财报苹果并没有公布普遍关心的苹果手表销量,而是把它和其他产品、服务归为第四类产品,总销售额为26.4亿美元,而去年同期为17.6亿美元。分析师表示这意味着苹果手表的销量并没有达到值得宣传的程度。分析师预计苹果手表的大致销量在300-500万台,销售额为10亿美元。

标签: 亮丽 背后 中国 市场 减速 苹果 Q3 财报


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