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2015第三季度智能手机需求将低于预期 IDC - 站长搜索
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2015第三季度智能手机需求将低于预期 IDC

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2015-06-14 14:42:04 转载来源: 网络整理/侵权必删

今年第二季度,各大手机厂商陆续推出新款机型,如三星Galaxy S6,华为P8,小米Note,LG G4,索尼Z4,但销售表现已不如以往。现在,据IDC最新分析,2015年第三季度市场对智能手机的需求将低于预期,各大手机厂商很有可能出现库存提升的危险

今年第二季度,各大手机厂商陆续推出新款机型,如三星Galaxy S6,华为P8,小米Note,LG G4,索尼Z4,但销售表现已不如以往。

现在,据IDC最新分析,2015第三季度市场对智能手机的需求低于预期,各大手机厂商很有可能出现库存提升的危险。

分析指出,三星第二季度智能手机出货量约为7500万台,比上一季度将减少近一成,高端机的出货量更是堪忧,三星Galaxy S6出货量很有可能仅有1800万。虽然S6上市时市场普遍看好,分析机构先前预估其出货量可超2000万,但现在已将预估值下调。

三星尚且如此,其他手机厂商更是需要警惕。

不过,目前很多厂商已开始在新兴市场发力。新兴市场渗透率低,2015年将会有不少消费者选择从功能机升级至智能机,也许印度、巴西等地区真能缓解库存压力。

标签: 2015 第三季度 智能 手机 需求 低于 预期 IDC


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