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苹果产品设计会认真考虑中国消费者的喜好 库克 - 站长搜索
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苹果产品设计会认真考虑中国消费者的喜好 库克

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2015-06-23 02:09:04 转载来源: 网络整理/侵权必删

站长搜索科技讯6月23日消息,据国外媒体报道,苹果CEO蒂姆・库克(Tim Cook)在新近接受的采访中透露,在产品设计的过程中,公司正认真地考虑中国消费者的喜好。库克告诉彭博商业周刊中文版的记者,公司在设计方面的一个有代表性的例子就是iPhone 6以及6 Plus的土豪金版本,因为金色深受中国人的喜爱

库克:苹果产品设计会认真考虑中国消费者的喜好

站长搜索科技讯6月23日消息,据国外媒体报道,苹果CEO蒂姆・库克(Tim Cook)在新近接受的采访中透露,在产品设计的过程中,公司正认真考虑中国消费者喜好

库克告诉彭博商业周刊中文版的记者,公司在设计方面的一个有代表性的例子就是iPhone 6以及6 Plus的土豪金版本,因为金色深受中国人的喜爱。但是,他没有透露公司将如何采取进一步措施,以便在更大程度上迎合中国消费者的胃口。

在最新一期的季报中,中国市场贡献的销售额占公司全部收入的29%。

库克于上月造访了苹果位于杭州的规模最大的店铺,随后还参观了几所学校。他表示,苹果将加大对教育的投入。

5月,凯基证券分析师郭明池声称,受到Apple Watch典藏版所采用的材质颜色的启发,苹果在下一代iPhone产品中很可能会增加“玫瑰金”这一颜色。由于18K金的手表售价高昂,因此,这一全新iPhone的颜色不会来自实际的金属材质。苹果可能会对当前的土豪金色调进行修改,以便与自家的智能手表更为协调。(汪天盈)

标签: 苹果 产品 计会 认真 考虑 中国 消费者 喜好 库克


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