Notice (8): file_put_contents(): Write of 270 bytes failed with errno=28 No space left on device [CORE/src/Log/Engine/FileLog.php, line 140]

Notice: file_put_contents() [function.file-put-contents]: Write of 1108 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Notice (8): unserialize() [<a href='https://secure.php.net/function.unserialize'>function.unserialize</a>]: Error at offset 20444 of 20469 bytes [APP/Controller/NewsController.php, line 5571]

Notice: file_put_contents() [function.file-put-contents]: Write of 2791 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Notice (8): SplFileObject::fwrite() [<a href='https://secure.php.net/splfileobject.fwrite'>splfileobject.fwrite</a>]: Write of 19676 bytes failed with errno=28 No space left on device [CORE/src/Cache/Engine/FileEngine.php, line 141]

Notice: file_put_contents() [function.file-put-contents]: Write of 2824 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (512): long cache was unable to write 'ea3264aaf9da8bda0d07c82f5d8eb1a0' to Cake\Cache\Engine\FileEngine cache [CORE/src/Cache/Cache.php, line 275]

Notice: file_put_contents() [function.file-put-contents]: Write of 2617 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2625]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Undefined array key "articlesort" [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2111 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
Warning (2): Trying to access array offset on value of type null [APP/Controller/NewsController.php, line 2626]

Notice: file_put_contents() [function.file-put-contents]: Write of 2129 bytes failed with errno=28 No space left on device in /www/wwwroot/www.adminso.com/vendor/cakephp/cakephp/src/Log/Engine/FileLog.php on line 140
找到相关的专题报道信息 - 现场直播
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  • 比亚迪西安工厂起火,现场浓烟滚滚!最新回应来了

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    (原标题:突然刷屏!比亚迪西安工厂起火,现场浓烟滚滚,是重要制造基地!最新回应来了) 6月2日,网传一则比亚迪西安工厂起火视频,视频画面显示,现场浓烟滚滚。比亚迪方面回应称,西安工厂一车间物料区发生火情,无人员伤亡,火已扑灭。图片源自网络视频截图不过,对于火情产生的具体原因,截至记者发稿前,比亚迪方面并未进行更多回应。西安高新技术产业开发区官方微博发布的消息显示,发生火情的地点为比亚迪庞关生产基地一号车间物料区。火情发生后,西安高新区公安、消防、应急等单位现场处置。6月1日14时11分,明火已全部扑灭,无人员伤亡。目前,起火具体原因调查工作正在进行中。起火工厂为比亚迪生产“重地”据悉,比亚迪庞关生产基地位于西安高新区,是比亚迪重要制造基地之一,主要生产比亚迪秦、宋DM-i等系列产品。同时,西安也是比亚迪生产布局的“重镇”。据悉,十年来,比亚迪陆续在西安布局了纯电动客车基地、30GWh动力电池项目、高端智能终端产业园项目、新能源汽车零部件等项目。2022年,比亚迪在西安累计实现产值1827亿元。其中,比亚迪汽车有限公司实现产值1362亿元,同比增长超220%。同年,西安新能源汽车产量“超车”上海,问鼎“新能源汽车产量第一城”。在西安生产的101.52万辆新能源汽车中,比亚迪生产基地生产新能源汽车99...

    2023-06-02 15:00:07
  • 苹果直播首秀:低估了果粉智商,侮辱了直播带货

    苹果直播首秀:低估了果粉智商,侮辱了直播带货

    5月31日晚间8点,618正式拉开帷幕,各大品牌、头部主播陆续推出专场直播,战意渐浓。在直播大军中,有一个令人关注的新面孔:苹果。向来高傲的苹果,对今年的618投入了前所未有的热情。不仅亲自下场开播,还首次以官方直降的形式参与大促活动。再联想到此前的砍单、库存上升、份额下滑等不利信息,苹果俨然把焦虑两个字刻在了自己脑门上。不过直播、官降这些招式小米、OPPO等手机厂商早已轻车熟路,姗姗来迟的苹果未必能做得比它们更好。从首播数据来看,“果粉”的反应也没有预期那么热烈。手机市场持续衰落,没有人可以独善其身——包括苹果。直播首秀遇冷,库克还有什么新招数拯救刺激销量吗?苹果低调开播,“果粉”满屏求券苹果首场直播在31日晚7点准时开始,开播前5分钟点赞数飙升至超8万可以说是难得的亮点。然而,由于直播时间短、前期宣传也不够到位,整场直播的热度相当有限。官方数据显示,苹果直播时长约1小时,观看人数只有128万。据统计,本场直播引导销售额有望破亿。我们可以对比一下其他品牌618首日成绩:小米全渠道支付金额突破41亿元大幅领先,当然这是包含AIoT、家电产品的成绩;荣耀Magic Vs成为京东、天猫两大平台折叠屏单品销量冠军,4000元价位以上的手机销量同比暴涨211%;OPPO Reno 10系列开售10分钟全网销售额便宣告破亿……和这些618老玩家相比,苹果的破亿销售额怕是有点拿不出手。而在销售额之外,社交平台的讨论热度更令人唏嘘。“苹果居然直播了?还真没留意……”面对价值研究所抛过去的问题,从iPhone 6开始入坑、做了近10年果粉的赫曼感到一丝迷惑。和赫曼一样对苹果下场开播后知后觉的“果粉”还有很多,在微博、小红书等社交平台上苹果直播也没有收获多少关注。一些关注了直播的数码博主发文复盘时,评论区也挤满了带着满脸问号的网友,只有零星几人冒出“在哪直播?去看看热闹去”的留言,其余大部分网友只不过借此机会吐槽苹果。苹果的直播首秀或许说不上一败涂地,但肯定不算大获成功,平庸或许是最恰当形容词。(图片来自微博)抛开场观、点赞这些数据不谈,仔细复盘苹果整场直播,槽点确实不少。其中被提及最多的是三点:以录播代替直播、主播以功能讲解为主没有直接卖货、没有发放优惠券。以录播取代直播,可能和苹果缺少专业主播,四位赶鸭子上架的内部员工难挑大梁的有一定关系。从录播视频来看,四个主播对苹果产品的功能、亮点还算熟悉,介绍Apple Watch的运动、睡眠功能时较为流畅,当然也不排除多次排练和剪辑的原因。不过采取录播形式,就意味着苹果放弃了直播电商中最重要的环节之一:互动。价值研究所观察到,直播间多次出现用户提问、主播无回应的现象,这才令人坚信苹果是用录播代替直播。而用户问得最多的问题,就是为什么不直接卖货、不发优惠券。显然,这两个槽点更令人无法接受。直播间里虽然挂着24款苹果产品的链接,但详情页显示的是本次618活动的分期免息、官降和平台跨店满减优惠信息,并没有直播间直接派发的优惠券。在更多时间里,整个屏幕都被一个“券”字霸占,前来围观的“果粉”用行动表达着自己的不满和质疑。当然,除了这几个主要槽点外苹果在一些细节上也做得不够理想,明显看得出缺乏经验。比如有网友抱怨,开播前客服一问三不知,对优惠券发放、直播时长等基本信息都没法给出准确答复。(图片来自苹果天猫直播间)看到这,“果粉”们不禁要问一句:苹果真的为直播做好准备了吗?到底是苹果不懂直播,还是手机数码产品本就不适合直播?要想在直播间闯出一番名堂,苹果必须弄清楚这几个问题。讨好消费者,苹果真的做好准备了吗?虽然事先没有关注,但对于苹果开播这件事老“果粉”赫曼并不意外。赫曼表示,关注苹果动态的“果粉”都能感受到,“最近几个月苹果没有以往那么傲娇了,之前还听说要在618搞官降。”赫曼的直观感受没有错,进入2023年之后苹果确实频繁和降价联系到一起,这种情况在以往鲜少出现。今年2月,苹果授权经销商SUNPIE一份内部文件遭到曝光,当中写明去年秋季发布会上市的iPhone 14和iPhone 14 Pro Max全系所有版本售价均下调700元,活动时间为2月5日至4月1日,覆盖所有授权门店。针对此事,苹果官方并未作出回应,直营店价格也并未发生变动。但作为苹果在中国大陆地区的主要授权经销商之一,SUNPIE降价必然是经过苹果官方授权。在线上渠道方面,京东也早早跟进降价活动。今年2月5日-2月8日期间,用户通过领券抵扣可以以最低7199元、8199元的价格买到iPhone 14 Pro和iPhone 14 Pro Max。随着618临近,苹果官方也坐不住了——5月29日,苹果官方宣布第一次以官降形式参与天猫618大促。其中,官方旗舰店的iPhone 11、iPhoneXR等产品全部支持跨店满减、150元会场券等折扣活动,最高直降1830元。根据官方公告,4月新发布的iPhone SE也将参与今年618大促,官方直降200元,并支持12期免息分期。淘宝方面也积极配合宣传,并打出“全球官网最低价”的口号。从预售数据来看,官降的效果也确实不错。5月25日天猫开启618预售,iPhone销量同比增长超170%,其中近六成订单来自三线及以下下沉市场,降价的确释放了小镇青年的购买欲。有大力度降价做预热,苹果下场开播也在情理之中。价值研究所则认为,从首播的宣发力度、时长等角度看,苹果只是想本场直播当做一次试验,并没有投入足够的资源和精力。对苹果来说,直播或许只是一次和消费者拉近距离的机会,并没有对销量觊觎太高期望。值得一提的是,在苹果之外,小米、OPPO等手机厂商也曾尝试自播,效果也是参差不齐。OPPO进驻了抖音、快手两大平台,并打造了“8.8 O粉节”,也多次参与快手超级品牌日等活动。不过成绩最突出的,还是最早布局直播的小米。小米早在2020年就在快手开设了官方直播间,是首个进驻快手的手机厂商。在巅峰时期,小米单场直播GMV达到2...

    2023-06-02 11:23:48

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