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移动应用重视LBS 社交功能或成百合网制胜关键 - 站长搜索
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移动应用重视LBS 社交功能或成百合网制胜关键

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2012-11-30 09:11:47 转载来源: 网络整理/侵权必删

2012年,社交应用频出,无论是有雄厚支持的微博、微信,还是新近兴起的陌陌,啪啪,几乎所有人都瞄准了社交网络这块大蛋糕。百合无线近日更新的版本添加了“地图版百合说说”,使用户可以通过说说界面,直接查看到自己周边用户发布的动态,进行互动。

  2012年,社交应用频出,无论是有雄厚支持的微博、微信,还是新近兴起的陌陌,啪啪,几乎所有人都瞄准了社交网络这块大蛋糕。婚恋网站作为社交网络的一个重要分支也不甘示弱,纷纷发力。提倡实名制的百合网、以搜索+发信为主要模式的世纪佳缘,加之以人工红娘为主要模式的珍爱网,三家鼎足而立的国内婚恋行业巨头,在发展主站产品的同时,也纷纷发展无线事业。

  LBS成婚恋类应用重要功能

  三家网站的移动客户端延续了各自主站的业务,通过移动设备与心仪用户收发信件依旧是主要功能。除此之外,基于移动设备的定位功能,锁定距离搜索条件匹配的用户成为客户端优于主站的一项重要功能。

  以百合网移动客户端为例。用户登录客户端,首先看到的是用户推荐页。除了“最新注册”标签外,另有“最近距离”标签。“最近距离”按照距离远近排序,被推荐用户头像下方都标注了与客户端使用者的实际距离,开启了定位功能的用户可通过客户端互相看到。点击头像则跳转到用户个人页面,浏览其他相关资料。

百合无线客户端截图

百合无线客户端截图

  社交功能或成制胜关键

  婚恋网站属于社交网站中的一个重要分支,先天的社交属性是婚恋人群获得信息的主要途径。但目前的婚恋网站在商业模式和经营模式上大同小异,用户通过网页或者客户端能看到的只是家庭状况、个人状况、择偶条件等等“死的”条件,而网站天然的应该被重视的社交性因为沟通受阻被淡化。

  百合无线客户端在社交功能设计上先行一步。其中的“百合说说”模块类似微博,用户可以发照片写心情,而看到的会员在看到照片后便可以给予赞美或者评论。百合说说给以往被动寻觅的手机婚恋模式增添了活力,会员可以主动地、随时地表现自己、展现自己。百合小秘书亦会对活跃度较高的说说进行推送,增加活跃会员的曝光度。

另外,百合无线近日更新的版本添加了“地图版百合说说”,使用户可以通过说说界面,直接查看到自己周边用户发布的动态,进行互动。这也是将LBS与社交功能有效结合的一种尝试。

  另外,百合无线近日更新的版本添加了“地图版百合说说”,使用户可以通过说说界面,直接查看到自己周边用户发布的动态,进行互动。这也是将LBS与社交功能有效结合的一种尝试。

标签: 移动 应用 重视 LBS 社交 功能 百合 制胜 关键


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