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iDoNews 业内人说:被逐渐边缘化了的网络媒体 - 站长搜索
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iDoNews 业内人说:被逐渐边缘化了的网络媒体

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2012-11-10 15:11:39 转载来源: 网络整理/侵权必删

如果一家网络媒体,既无能定性,又无力定量,那你的影响力何在呢?如果失去了影响力,谁又会把自己的希望寄托一个没有影响力的媒体上呢?

网络媒体既没有传统媒体的深刻和独到(比如报纸、杂志),也不及新媒体的传播力度和速度。

在社会化媒体未来出来之前,网络媒体确实算是个新媒体,像早些年的几大门户,它可以一天24小时紧盯着动态不放,这是它的快,快到传统媒体力所不及;除此,它还可以跟传统媒体长期合作,弥补了网络媒体只是“蜻蜓点水”这一短板,比如网易和新浪的深度阅读。

新浪应该是最早意识到网络媒体的垂垂病矣,它即没有网易的网络游戏,又没有腾讯的用户关系,所以它要拼尽全力营造自己的新一代社会化媒体——微博。

微博就很好解决了内容传播速度的问题,用炳叔昨晚告诉我的话说,这叫定量。

微博上的那些传统媒体的官方帐号,提供一些很具深度的话题内容,比如创业家杂志、商业价值杂志、中国企业家杂志,这叫定性。

因此,一个弱弱地断言:媒体就是要拿深度定性,拿速度定量。唯其如此,才有出路。

如果一家网络媒体,既无能定性,又无力定量,那你的影响力何在呢?如果失去了影响力,谁又会把自己的希望寄托一个没有影响力的媒体上呢?

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标签: iDoNews 业内 人说 逐渐 边缘化 了的 网络 媒体


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