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电子邮件营销服务规范第一次研讨会在京召开

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2012-11-07 17:11:33 转载来源: 网络整理/侵权必删

  为进一步规范电子邮件营销市场,建立有效的电子邮件营销服务规范,2012年11月6日,中国互联网协会反垃圾信息中心联合中国互联网协会研究部,组织业内知名电子邮箱服务提供商新浪、网易、TOM、263、万网、腾讯、搜狐、21CN、139邮箱及电子邮件营销服务提供商webpower、epsilon、灵动、厦门银禾、Splio、邮景在北京召开电子邮件营销服务规范第一次研讨会。

  为进一步规范电子邮件营销市场,建立有效的电子邮件营销服务规范,2012年11月6日,中国互联网协会反垃圾信息中心联合中国互联网协会研究部,组织业内知名电子邮箱服务提供商新浪、网易、TOM、263、万网、腾讯、搜狐、21CN、139邮箱及电子邮件营销服务提供商webpower、epsilon、灵动、厦门银禾、Splio、邮景在北京召开电子邮件营销服务规范第一次研讨会

  该会议旨在共同探讨出适合中国电子邮件领域的邮件营销服务行业规范,使电子邮件营销服务发挥应有的商业价值,同时帮助电子邮箱服务提供商减轻防范“垃圾邮件”带来的压力,提升邮箱服务品质。

  与会单位代表对即将出台的电子邮件营销服务规范表示积极响应,并对规范内容进行了详细的讨论和分析,为规范的完善出谋划策。经过此次会议的讨论,各单位代表初步在电子邮件营销服务提供者备案、营销邮件的格式、邮件退订等方面达成共识,并表示将全力配合反垃圾信息中心完成后续规范的制定工作,尽快使中国电子邮件营销服务行业规范化。

  近年来,电子邮件营销一直倍受业界关注。但由于从事电子邮件营销服务的企业对电子邮件营销的接受程度、服务专业水平参差不齐等原因,不规范的电子邮件营销非但没有取得邮箱用户的信任,反而让广大的电子邮箱用户感觉衍生了越来越多的垃圾邮件,使得中国“垃圾邮件”问题尤为突出,垃圾邮件治理工作变得更加困难。业界也共同呼吁行业组织能尽快出台相关规范。在这种背景下,该规范的制定将具有很强的理论和实践意义。

标签: 电子邮件 营销 服务规范 第一次 研讨会 在京 召开


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