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京东闪购助力商家 再战11.11后市场 - 站长搜索
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京东闪购助力商家 再战11.11后市场

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2014-11-21 03:54:15 转载来源: 网络整理/侵权必删

一年一度的网购节落下帷幕,狂欢过后留给商家的除了高亢华丽的数字,还有惊人的库存。并且,大促过后消费者回归理性,疯狂扫货之后随之而来的是退货率的飙高

一年一度的网购节落下帷幕,狂欢过后留给商家的除了高亢华丽的数字,还有惊人的库存。并且,大促过后消费者回归理性,疯狂扫货之后随之而来的是退货率的飙高。在压货和退货的双重夹击下,11.11后遗症逐渐显现。近日,京东闪购开始了一系列的动作,意在帮助商家整合备货库存,应对11.11后市场症候群。

据悉,在这次网购节中,服装品类因其商品特殊性,首当其冲成为库存重灾区,其中,二、三线品牌压力尤为巨大,大量商家备货量是销售量的3-5倍。针对这些重灾区的品牌和商家,京东闪购将会帮助他们一起盘货,对商品进行再解读、再包装,然后选择合适的时间将合适的商品推荐给合适的人群,进行精准营销。业内人士表示,出现大量库存的原因除了备货量大之外,很多二、三线品牌被海量信息和商品冲淡,以致沉底无法形成良好的动销。京东闪购的一系列动作无疑让这些在大促中沉底的商品和品牌得到新一次的强势展现,也让狂欢中看花了眼的用户能够重新聚焦。

此外,即将到来的年末扫货潮往往是闪购特卖平台的主场,而京东闪购凭借今年11.11大促中的强劲表现,已然在国内特卖市场的一线阵营中站稳了脚跟。这次以最快的反应速度瞄准11.11后市场,切中商家痛点,为后续的12.12大促和闪购周年庆排兵布阵,是京东闪购又一次的强势出击。

分析认为,依托京东集团强大供应链体系,凭借扣点合理、结算帐期短等优势,配合高效的物流以及高标准的售后服务,京东闪购的市场意义不仅仅定位在尾货处理,而是为商家提供从上新到库存清仓的全面解决方案。京东在物流、服务、资源上的全力支持,将成为京东闪购持续发力线上特卖市场的重要条件和保障。

标签: 京东 闪购 助力 商家 再战 11.11 市场


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