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另一个帝国?诺基亚将向第三方授权品牌 - 站长搜索
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另一个帝国?诺基亚将向第三方授权品牌

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2014-11-18 10:39:15 转载来源: 网络整理/侵权必删

站长搜索(www.adminso.com):另一个帝国?诺基亚将向第三方授权品牌 尽管微软已经正式将“Nokia”logo从Lumia智能手机上移除,但是“Nokia”的品牌还将继续生存发展下去。据外媒报道,诺基亚正在计划将其品牌向第三方制造商进行授权,“诺基亚”的名号还将继续在江湖上流传

站长搜索(www.adminso.com):另一个帝国诺基亚将向第三方授权品牌

尽管微软已经正式将“Nokia”logo从Lumia智能手机上移除,但是“Nokia”的品牌还将继续生存发展下去。据外媒报道,诺基亚正在计划将其品牌向第三方制造商进行授权,“诺基亚”的名号还将继续在江湖上流传。

据了解,诺基亚的授权方式就如同当年宝丽来授权第三方使用其品牌生产相机等产品。诺基亚技术总裁Ramzi Haidamus表示,公司将利用此前在手机业务上积累起来的品牌影响力,虽然和微软的协议规定其不能在2016年前推出诺基亚品牌的智能手机产品,不过公司仍可以将品牌用在其他行业。

诺基亚正打算将品牌使用到其他与其品牌特性相关的领域,在谈到未来使用“Nokia”品牌的产品时,Haidamus强调“那些产品给人的感觉就像是由诺基亚制造”。

诺基亚拥有一个快速原型制造团队,他们打造概念产品,将其展示给客户,目的是授权其中涉及到的技术。“我们会考虑将这些产品直接推向消费者”,Haidamus补充道。

诺基亚CEO Rajeev Suri表示,公司不会通过手机业务直接进入消费市场,因此品牌授权将是一个合理的选择。诺基亚目前仍有众多设计师和软件工程师,他们都可以知道第三方制造商更好的利用诺基亚品牌。他前不久正式宣布诺基亚将不会再制造手机。

Haidamus则直言:“我们拥有一个很有价值的品牌,但是它的价值正在衰减,这就是我们为什么决定迅速扭转这一趋势的原因”。诺基亚将会在本周决定“Nokia”品牌授权范围。(via:The Verge)

标签: 另一个 帝国 诺基亚 将向 第三方 授权 品牌


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