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窝窝团徐茂栋:一站式管理为传统商家电商化提速 - 站长搜索
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窝窝团徐茂栋:一站式管理为传统商家电商化提速

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2014-10-30 09:46:15 转载来源: 网络整理/侵权必删

近日,窝窝团董事长兼CEO徐茂栋在接受记者专访时表示,传统团购行业经过四年的飞速发展和行业整合后,现在借助移动互联网和O2O,又迎来了新一轮分化。与同行们深耕细分领域获取更多流量入口不同的是,窝窝团将目光锁定在商家的营销需求上,于日前正式推出基于移动互联网的网店通,为商家提供了自有网上店铺,包括独立的商家移动店铺客户端和品牌专卖店,为商家实现网上直销、会员运营、动态促销、品牌展示等

近日,窝窝团董事长兼CEO徐茂栋在接受记者专访时表示,传统团购行业经过四年的飞速发展和行业整合后,现在借助移动互联网和O2O,又迎来了新一轮分化。与同行们深耕细分领域获取更多流量入口不同的是,窝窝团将目光锁定在商家的营销需求上,于日前正式推出基于移动互联网的网店通,为商家提供了自有网上店铺,包括独立的商家移动店铺客户端和品牌专卖店,为商家实现网上直销、会员运营、动态促销、品牌展示等。

据了解,生活服务商户“触网”,可以追溯到PC时代的互联网广告,但这种方式仅仅是一种品牌宣传。2010年兴起的团购,使生活服务O2O初具雏形,商户通过团购实现了品牌宣传和拉新的双重诉求。但团购行业的疯狂之后,商户们发现实际没有为自己带来利润。

移动互联网的兴起,带动了生活服务消费的快速增长,商户开始研究通过自建渠道和第三方平台,运营移动店铺,提高营收。但对生活服务商户来说,多元化的营销渠道可以挖掘更多的潜在用户,但同时也陷入了多平台管理不便的困扰。作为亲历者,新辣道负责人何峰就表示,为了达到最好的效果,他们将一个促销活动发布在多个平台,由于各平台间是独立的,这就大大增加了运营人员的压力。

而此次窝窝团推出的网店通,其中的一大亮点,就是一站式打通了第三方平台,实现了商户的多平台一键式管理。目前,商家可通过登陆网店通管理后台,对移动店铺客户端、品牌专卖店以及第三方平台店进行一站式统一管理与运营。真正帮助商家实现多平台间订单、商品及会员数据的同步管理和运营。智能便利的后台管理,让大部分商户的电商进程加快。

据悉,目前全国已有数千生活服务商家率先使用网店通,如新辣道、俏江南、佐登妮丝、美尔卡汽车护理等,覆盖商超、餐饮、酒店、KTV、摄影摄像、美容美发、婚庆、汽车服务等生活服务领域,这些商户希望能利用网店通抓住移动时代营销变革新机遇。

标签: 窝窝 团徐 茂栋 一站式 管理 传统 商家 电商 提速


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