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携程Q2移动端交易增长:同比增加两倍

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2014-07-31 18:34:07 转载来源: 网络整理/侵权必删

AS网站目录科技讯 7月31日消息,携程今天公布的财报数据显示,在2014年第二季度,携程移动端预订增长迅速,移动端的交易额是去年同期的三倍多,日交易额峰值达2.2亿元。其中,酒店预订业务的移动端预定占比为40%,机票预定的占比为30%,而火车票预订的占比超过80%

AS网站目录科技讯 7月31日消息,携程今天公布的财报数据显示,在2014年第二季度,携程移动端预订增长迅速,移动端的交易额是去年同期的三倍多,日交易额峰值达2.2亿元。其中,酒店预订业务的移动端预定占比为40%,机票预定的占比为30%,而火车票预订的占比超过80%。

财报数据显示,在2014年第二季度,净营收同比增长38%,营收的增长主要源于业务量的增长,尤其是住宿预订量同比增长64%(营收增长47%)、交通票务预订量同比增长83%(营收增长39%)。不过,由于产品开发费用、市场营销等费用的增长,其净利润同比下降36%。

在这份财报中,“携程旅行”客户端的增长表现亮眼。数据显示,截至第二季度末,“携程旅行”达到了约2亿的累计下载量,环比增长60%,是去年同期5000万累计下载量的4倍,下载激活率超过50%。

当季,各项业务的无线预订比重都在提高。比如,酒店预订业务的无线预定比为40%,机票预定业务的无线预定比为30%,火车票预订的无线预定比超过80%,峰值超过90%。整体来看,在2014年二季度,携程移动端的交易额是去年同期的三倍多,日交易额峰值达2.2亿。

目前,向移动端迁移已经是携程的头等大事。按照携程创始人梁建章此前提出的要求,携程所有的营销都要提到移动端的产品和服务,移动端、PC、呼叫中心对携程预订总量的贡献比例应该调整为3:2:1,即移动端的预订量要占到总量的一半。今年二季度,携程PC端及移动端的交易量已经占到交易总量的80%。(陈敏)

标签: 携程 Q2 移动 交易 增长 同比 增加 两倍


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