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乐语通信执行总裁赵健:让线下店铺流转健康数据

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2014-07-01 13:11:51 转载来源: 网络整理/侵权必删

乐语通信执行总裁赵健(AS网站目录配图)AS网站目录讯 6月30日,由AS网站目录主办品牌线下活动Re-Conference在京举行,首期围绕着“重思虚拟运营商的虚与实”,现场8位虚拟运营商代表与现场观众展开交流。乐语通信执行总裁赵健谈到,做套餐差价盈利空间很小,但结合别的产业去做套餐是可取的商业模式,在乐语看来就是健康管理

乐语通信执行总裁赵健:把线下店铺做成健康数据平台

乐语通信执行总裁赵健(AS网站目录配图)

AS网站目录讯 6月30日,由AS网站目录主办品牌线下活动Re-Conference在京举行,首期围绕着“重思虚拟运营商的虚与实”,现场8位虚拟运营商代表与现场观众展开交流。乐语通信执行总裁赵健谈到,做套餐差价盈利空间很小,但结合别的产业去做套餐是可取的商业模式,在乐语看来就是健康管理。

赵健提到,做通讯套餐的差价业务,最多盈利1毛钱左右,生产空间极低。虚拟通讯不仅仅是基于传统模式,还应介入移动互联用户的生活里去。比如前段健康管理。

前端健康管理需要用户形成长期习惯,专家随时随地告诉用户问题所在,有实实在在的专家提供服务。乐语做的是平台概念,首先鼓励所有制造商提供数据,乐语提供健康评测,人工干预专家库支持,包括医院体系、体检中心等等。让用户知道系统怎么运作,让设备厂商有渠道可延展。

“我们在全国2500家店面把这个渠道铺下来,运营商会提出来能不能把这个服务提供给他,三大运营商会把这个店装进去,这是发展用户最大优势。”

赵健也谈到了挑战,现在的团队来自互联网、健康领域、运营商几个领域,在这个过程中有个最大问题,怎么改变思路面向客户逻辑。

比如建一个健康门户,建设一个移动健康社区,开放式的各种健康平台,在互联网销售商城等;此外还得有地面配合,知道客户想什么,跨时间、跨空间、跨地域知道用户的想法,设计过程中、互动中知道客户想法。这个开发、拓展及维护用户的过程中,如果有一批非常稳定长期使用产品客户,能为其不断定制,这个业务也就成功了。

标签: 乐语 通信 执行 总裁 赵健 线下 店铺 流转 健康


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