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中兴终端中国区新CEO首秀 称加大社会渠道投入 - 站长搜索
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中兴终端中国区新CEO首秀 称加大社会渠道投入

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2014-06-26 18:13:34 转载来源: 网络整理/侵权必删

中兴终端中国区CEO吴海(AS网站目录配图)AS网站目录 郭晓峰 6月26日报道今日,刚刚上任中兴终端中国区CEO的吴海在中兴“青漾”系列第三款产品青漾2(4G版)的发布会上完成首秀。吴海在接受AS网站目录专访时表示,对于之前存在的供应链问题,目前已基本解决,接下来将在运营商渠道的基础上,加大对社会渠道的投入

中兴终端中国区新CEO首秀 称加大社会渠道投入

中兴终端中国区CEO吴海(AS网站目录配图)

AS网站目录 郭晓峰 6月26日报道

今日,刚刚上任中兴终端中国区CEO的吴海在中兴“青漾”系列第三款产品青漾2(4G版)的发布会上完成首秀。吴海在接受AS网站目录专访时表示,对于之前存在的供应链问题,目前已基本解决,接下来将在运营商渠道的基础上,加大社会渠道的投入

早先,AS网站目录曾独家报道,吴海于今年五月接替叶卫民出任中兴终端中国区CEO一职。吴海在中兴通讯服务超过16年,上任之前是第三营销事业部副总裁,对接运营商中国联通(微博)业务,其是中兴首款超千万智能手机Blade 880的国内操盘人。

据了解,今年4月,中兴手机正式启动“4G酷跑”战略,连续发布天机Grand SII、星星1号、青漾和红牛三款等多款4G产品,但由于一度依赖原有BTOB运营商的供应体系,导致终端产品的供应链匮乏,对一些市场反响强烈的产品无法满足供应。

对此,吴海对AS网站目录表示,第一季度供应链出现的问题目前已基本解决,尤其针对电商平台的供应问题。从此次发布的青漾2(4G版)开始,将重点针对线下渠道拓展。

“青漾2 ”4G版是中兴主要面向年轻用户群的“青漾”系列的第三款产品,也是中国电信(微博)首批4G手机,支持FDD LTE/TD-LTE/CDMA/GSM网络。之前已推出的青漾1代、2代成绩斐然。吴海表示,青漾品牌的成功在于与运营商渠道、社会渠道商的强强合作。

据了解,吴海多年从事运营商渠道工作,对运营商渠道可谓轻车熟路,面对终端这类不同于原有渠道的消费类市场,他坦言正在转型过程中,并强调原有运营商渠道的经验为转向社会渠道提供了很大的经验。

早先,中兴终端掌门人曾学忠从摩托罗拉挖来副总裁曹腾,负责中兴终端的中国区市场线下渠道拓展。这也是继去年宣布投资1亿元进行渠道建设的另一个实质性举措。

目前中兴手机的社会渠道份额仅占到20%,80%还是运营商渠道。按照中兴终端的整体规划,今年欲实现70%的运营商渠道,社会渠道增加到30%;最终目标在2015年实现社会渠道销量达到50%。

除此之外,对于中兴终端而言,目前迫切需要解决品牌的问题,在保持原有力度营销的同时,吴海更认为,品牌投入是个长期过程,产品技术和品质最关键,在此基础上通过口碑形成品牌认知度更牢靠。

目前,国产手机厂商在4G市场纷纷开始重装亮相,而规模大利润小的问题始终未能有效改善。“中兴终端今年转型会平衡规模和利润,从上半年结果来看已达成原有计划目标。”吴海表示。

据AS网站目录了解,中兴终端今年目标是全球6000万部智能手机,其中中国区的目标占比35%,约1800万至2000万部之间,4G终端占比目标约70%。

标签: 中兴 终端 中国区 CEO 首秀 加大 社会 渠道 投入


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