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网酒网推出自有品牌 拟向上游种植酿造业拓展 - 站长搜索
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网酒网推出自有品牌 拟向上游种植酿造业拓展

电子商务 2014-06-10 17:25:55 转载来源: 网络整理/侵权必删

AS网站目录 月古 6月10日报道今天,乐视控股旗下网酒网宣布推出自有葡萄酒品牌——V骑士,该品牌为来自波尔多AOC产区的酒庄酒系列,包装、定价、渠道及推广由网酒网运作。产品以盾牌和战马两款为首,并携手足坛巨星C罗推出“V骑士世界杯限量版红葡萄酒C罗定制版”,实现自有品牌的定制化

AS网站目录 月古 6月10日报道

今天,乐视控股旗下网酒网宣布推出自有葡萄酒品牌——V骑士,该品牌为来自波尔多AOC产区的酒庄酒系列,包装、定价、渠道及推广由网酒网运作。产品以盾牌和战马两款为首,并携手足坛巨星C罗推出“V骑士世界杯限量版红葡萄酒C罗定制版”,实现自有品牌的定制化。

目前,V骑士系列品牌已经在网酒网官网上线预售。为了迎合国人的口感,V骑士系列产品在原产地酿造过程中调整了葡萄的混酿比例,使得酒品口感适合国内用户。

网酒网CEO李锐表示,在电商品类日益同质化的局面下,自有品牌的搭建能够形成企业差异化优势,而高品质的自有品牌商品更能形成独占的市场份额、扩展盈利空间, 同时也利于增加消费者对电商品牌的信誉感、增加用户粘性。

李锐透露,未来网酒网将继续完善“垂直整合的葡萄酒生态系统”的建设,布局向上游种植酿造产业,引更多适合国人口味的高品质葡萄酒品牌。

标签: 网酒 推出 自有 品牌 向上游 种植 酿造 拓展


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