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《舌尖2》背后的美食O2O:菜谱APP点击量大涨 - 站长搜索
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《舌尖2》背后的美食O2O:菜谱APP点击量大涨

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2014-06-09 18:06:22 转载来源: 网络整理/侵权必删

AS网站目录科技讯 6月9日消息,近日中国传媒大学“美食文化与媒介呈现”研究课题组邀请国内美食社区好豆网,与舌尖总顾问、美食达人等围绕“美食与媒介”这一主题,探讨在移动互联网时代,如何用新媒体思维来打造和运营美食文化,及其对餐饮O2O产生的影响。 课题组在会场发布了系列研究数据:自《舌尖2》播出以来,截至6月3日,爱奇艺、优酷、搜狐、乐视网等网络播放量分别是17880万、13407万、7600万、5900万

AS网站目录科技讯 6月9日消息,近日中国传媒大学“美食文化与媒介呈现”研究课题组邀请国内美食社区好豆网,与舌尖总顾问、美食达人等围绕“美食与媒介”这一主题,探讨在移动互联网时代,如何用新媒体思维来打造和运营美食文化,及其对餐饮O2O产生的影响。

课题组在会场发布了系列研究数据:自《舌尖2》播出以来,截至6月3日,爱奇艺、优酷、搜狐、乐视网等网络播放量分别是17880万、13407万、7600万、5900万。在《舌尖2》播出期间,好豆网旗下的好豆菜谱APP用户量突破了3000万、日活跃用户同比增长超过30%、推送信息点击量同比增长32.7%、策划专题点击量同比增长超过60%。

这些数据说明从舌尖2到新媒体,美食O2O开始引发更多关注。如果说,传统餐饮产业在通过电商、外卖、订餐、团购等方式来实现O2O,那么美食APP则是从另一个方向打通线上与线下。业内专家认为,从本次舌尖2热映期间引发的热点传播来看,美食新媒体在O2O领域有较大的想象空间。(孙宏超)

标签: 舌尖2 后的 美食 O2O 菜谱 APP 点击 量大


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