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汽车之家牵手百度 为百度独家提供汽车内容

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2014-06-05 22:21:49 转载来源: 网络整理/侵权必删

AS网站目录讯 6月5日消息,汽车之家今晚宣布,已经与百度就阿拉丁项目PC端汽车相关内容达成合作意向,汽车之家将为百度阿拉丁开放数据平台PC端独家提供汽车相关内容。自2014年7月1日起,汽车之家将为百度PC端独家提供与汽车有关的内容,如车型信息描述、价格及经销商等信息,以增强百度阿拉丁平台的搜索结果

汽车之家牵手百度 为百度独家提供汽车内容

AS网站目录讯 6月5日消息,汽车之家今晚宣布,已经与百度就阿拉丁项目PC端汽车相关内容达成合作意向,汽车之家将为百度阿拉丁开放数据平台PC端独家提供汽车相关内容。

自2014年7月1日起,汽车之家将为百度PC端独家提供与汽车有关的内容,如车型信息描述、价格及经销商等信息,以增强百度阿拉丁平台的搜索结果。

6月3日晚,汽车之家成功竞购百度PC端阿拉丁广告的消息传出。AS网站目录通过易车CFO张序安第一时间予以证实。

此次,汽车之家和百度阿拉丁合作,意味着汽车之家占据了汽车搜索用户的最大入口。同时,百度阿拉丁有助于提高汽车之家在三、四线城市的用户覆盖能力。

除了和百度阿拉丁合作,汽车之家同时在移动流量方面与众多移动资源合作,占据了UC、小米、欧朋等主流浏览器的首页位置,并推出“汽车之家”等7个APP,多维度地覆盖用户桌面,在新车、二手车以及用车等全产业链对用户进行服务。

有媒体称失去PC端阿拉丁资源后,易车将损失40%的销售线索(sales lead)。但分解易车的流量来源,可以看出40%的说法过于夸张,15%-20%的比例是可能的。目前阿拉丁移动端竞标结果还未出炉,移动端对易车的影响应该会更大。

汽车之家拥有大量自有流量,在流量购买上一向保守,此次大手笔竞购阿拉丁,显然是瞄准了汽车电商业务。虽然在媒体这一块业务上汽车之家完爆易车,但是在汽车电商上,两家目前都处在同一起跑线上,胜负未定,未来两家在汽车电商业务上的竞争会越来越激烈。

标签: 汽车 百度 之家 牵手 独家 提供 内容


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