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爱奇艺杨向华:4G短期无法为移动视频带来爆发增长 - 站长搜索
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爱奇艺杨向华:4G短期无法为移动视频带来爆发增长

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2014-06-04 09:43:31 转载来源: 网络整理/侵权必删

AS网站目录科技6月4日讯 当市场纷纷认为,4G的到来将给移动视频带来巨大的爆发增长时,爱奇艺主管移动和增值业务的高级副总裁杨向华认为短期谈爆发还为时尚早。近日,杨向华在接受AS网站目录科技采访时透露,目前在移动端在线看视频还是很费流量,运营商流量成本较高,在一线城市主要通过合作流量包的形式进行

AS网站目录科技6月4日讯 当市场纷纷认为,4G的到来将给移动视频带来巨大的爆发增长时,爱奇艺主管移动和增值业务的高级副总裁杨向华认为短期谈爆发还为时尚早。

近日,杨向华在接受AS网站目录科技采访时透露,目前在移动端在线看视频还是很费流量,运营商流量成本较高,在一线城市主要通过合作流量包的形式进行。

“业内大家都觉得4G来了,流量会很便宜,对视频是一个爆发性的增长,但是我分析了一下数据,以及打听了行业内的数据,对视频观看的行为来说,4G带的成本还是太高”,杨向华表示。

而就爱奇艺这几年在移动端的发力来看,杨向华透露,从规模化到货币化,目前爱奇艺移动端流量占比已超过总流量的60%,来自移动视频广告的收入占广告总收入超30%。

据杨向华介绍,目前爱奇艺是移动收入主要来源于移动广告与用户付费两大渠道。

在移动广告方面,杨向华表示,目前爱奇艺在移动端已实现支持几乎PC上所有能够呈现的广告形态,同时其也针对移动端特性着手研发新的广告形态。

移动用户付费收入,主要来自会员收费。目前爱奇艺用户在移动端加入会员的比例与基数均高于PC端,杨向华认为,这源于用户移动支付习惯逐渐养成,且移动支付方式更加方便快捷。

不过,杨向华也表示,目前移动视频货币化过程中最大的难题还是在于如何平衡挣钱和用户体验之间的关系,简单而言,包括广告的时长以及广告内容的选择,都需要考虑用户的观看体验。(徐国允)

标签: 爱奇 艺杨 4G 短期 无法 移动 视频 带来 爆发


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