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公司网站建设因需而异合适的才是最好的 - 站长搜索
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公司网站建设因需而异合适的才是最好的

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2012-02-16 00:00:00 转载来源:

公司网站建设因需而异合适的才是最好的

 几乎每个公司都有做网站,因为在互联网时代,除去传统的宣传展示提升形象之外,网站建设还兼具网络营销功能。营销型网站建设正是在这种大背景下被提出,其实任何网站都是要面向用户的,所以网站的营销功能与宣传展示一样,无处不在俨然成为网站必须具备的功能之一。在互联网应用大潮中,引航科技注意到两个极端现象值得深思。一是部分公司虽然意识到网站的重要性,但也只是停留在有网站而已,没有充分发挥网站的营销作用;二是部分公司没有充分理解网络营销,认为一定是销售商品的电子商务类网站,才是企业网站建设应有的方向,很显然这两种现象都是片面极端的,公司网站建设理应因需而异合适的才是最好的

一、模板成品类型网站

模板网站虽然听来不好听,但是事实情况确实,相当一部分公司的网站都是套模板制作而来。尤其是部分小微型公司的网站,本身一个网站包含网站主机、域名、企业邮箱及网站建设才一两千元。这样的网站如何定制开发?很多公司要买直接在既有的模板上增加内容,要买就是在模板的基础上修改一下,然后就卖给客户。姑且不论这样做是否厚道,但是上海网络公司引航科技(http://www.joyweb.net.cn)认为模板网站的存在,的确让一部分小微型公司低成本接入互联网。由此可知,模板成品网站适合对网站设计要求不高,但是又必须有网站的一部分客户。

二、宣传展示类型网站

其实模板网站也可以是宣传展示类型的网站,但是这里所说的宣传展示类型网站,是特指定制开发的,以宣传展示为目的的网站。模板网站虽然经济实惠,但是并不适合于所有用户,甚至只要是运作成熟的公司,大多都会定制开发网站。原因很简单,模板网站通用性强但是个性不足。而定制开发的网站由于切合公司量体裁衣,所以更吻合企业形象和文化理念。当然,由于网站定制开发需要时间也需要更多的人力投入,所有定制开发的网站在满足个性的基础上,也需要花费不菲的投入。

三、电子商务类型网站

比如京东商城和红孩子商城,就是典型的电子商务类型的网站,但是电子商务网站却不只这些大的电商企业可以运营。上海网站制作公司引航科技发现的现象是,越来越多的传统企业试水电子商务,采取的大多有两种方式。一种是借力有实力有品牌有影响的电商企业,比如在淘宝商城上开店就是这样,这在中小公司开展电子商务中占据多数;还有一种是自己独立门户,委托网站建设公司设计制作电子商务类型的网站,虽然这样做的公司不多,但是不乏成功的案例,比如麦包包就是其一。

标签: 公司 网站建设 因需 而异 合适 是最 好的


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