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京东版虚拟运营商出炉 购物送流量语音 - 站长搜索
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京东版虚拟运营商出炉 购物送流量语音

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2014-05-16 07:01:30 转载来源: 网络整理/侵权必删

虚拟运营商进入产品发布密集期的当下,继蜗牛移动、巴士在线、阿里通信之后,京东通信今天正式启动转售运营业务。根据其标榜“无套餐、无合约、无低消”的全国统一资费标准:语音0.15元/分钟、流量0.15元/兆、短信0.1元/条,服务费10元/月,长途、市话、漫游资费合一,通话被叫全国免费

虚拟运营商进入产品发布密集期的当下,继蜗牛移动、巴士在线、阿里通信之后,京东通信今天正式启动转售运营业务。

根据其标榜“无套餐、无合约、无低消”的全国统一资费标准:语音0.15元/分钟、流量0.15元/兆、短信0.1元/条,服务费10元/月,长途、市话、漫游资费合一,通话被叫全国免费。

不过,在移动降价联通打折的关键档口,京东这份资费标准被业界解读为并无太大价格优势。

京东高级副总裁王笑松对此表示,京东最初希望将价格定在都是语音0.1元/分钟、流量0.1元/兆,但一旦如此定价,将意味着京东一开售就会亏损。而这还不算京东补贴的部分,而京东如今的补贴是非常“惊人”和“可怕”的。

王笑松提到的补贴主要是指京东通信规划的四大会员特权体系:免费通信特权、购物优惠特权、互联生活特权、金融服务特权。

其中,按照京东公布的“211免费通信特权”显示,自2014年5月28日至12月31日,凡在京东银牌及以上用户,每在京东消费2元,送1分钟通话和1兆流量。每月最高可赠500分钟通话时间和500兆流量。

对此,京东移动转售事业部总经理闫小波表示,京东通信不是做利润中心,而是希望这个业务能更好的为京东会员服务,所以赢利不是京东通信的目标,京东通信会长期作为成本中心存在。

“京东对通信业务没有盈利要求,关键在于希望通信业务能将京东其他业务‘串起来’。” 闫小波解释道。

标签: 京东 虚拟 运营商 出炉 购物 流量 语音


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