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古永锵签了阿里的手 优土走上新起点 - 站长搜索
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古永锵签了阿里的手 优土走上新起点

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2014-05-15 13:35:32 转载来源: 网络整理/侵权必删

文/王杰聪4月28日下午消息,优酷土豆今日宣布获得阿里巴巴和云峰基金12.2亿美元战略投资,阿里巴巴持股比例16.5%,云峰基金持股比例2%。站在腾讯和阿里面前,古永锵最后牵了阿里的手

文/王杰聪

4月28日下午消息,优酷土豆今日宣布获得阿里巴巴和云峰基金12.2亿美元战略投资,阿里巴巴持股比例16.5%,云峰基金持股比例2%。

站在腾讯和阿里面前,古永锵最后牵了阿里的手。

有消息称,优土这一轮战略引资经历了很长的一段时间和更多的投资方,直到今天的落定为止,优土站在了新的起点上再出发。

烧钱不止 却坚定要独立

从早期的百家网络视频争雄开始,优酷、土豆网一直是该行业的翘楚。除了优秀的技术能力和运营能力外,两家公司前瞻性地融资能力也保证了自己有充足的资金烧到最后。

2013年第四季度,优土高调宣布首次盈利,按照非美国通用会计标准,2013年优土Q4盈利4420万美元。但细节上看,优土的盈利来自极强的成本管控能力,在腾讯、搜狐、百度的支持下,优土的竞争对手砸钱的大手笔没有减弱。

2013年,优土全年亏损5.18亿人民币,而公司现金及等价物17.64亿元。优土一直被外界质疑面对两难的选择:一、继续烧钱拼发展,三年烧光,二、投靠BAT等巨头。

最后证明,古永锵走出了第三条路:通过Q4的盈利取得了充分的谈判筹码,在和巨头的谈判中获取优势,既拿了钱和战略合作者继续发展,又能保持独立运营。

视频继续烧钱还是集体收缩?

其实视频网站行业的战略几年来没有大的变化,尤其是带宽资源和成本相对稳定后,版权和视频内容是行业竞争最胶着的地方。

从最直观的视频内容来看,搜狐和腾讯抢夺第《中国好声音》、搜狐拿下《纸牌屋》、爱奇艺豪赌《爱情公寓4》、《来自星星的你》都对流量和影响力起到了极大的挑战,而优土把精力放在了TVB的引入上,带来的则是持续的长尾效应,爆发力相对较弱。

另一方面,在自制剧领域,乐视拿着张艺谋的招牌到处宣扬,爱奇艺则夺走了优土起家的高晓松后又收编了前搜狐总编辑刘春,搜狐的一系列《

标签: 古永 签了 阿里 优土 走上 新起点 起点


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