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亚马逊瞄准下一个万亿级业务:批发市场 - 站长搜索
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亚马逊瞄准下一个万亿级业务:批发市场

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2014-05-08 19:35:42 转载来源: 网络整理/侵权必删

BI中文站 5月8日报道 虽然亚马逊新推出的电视流媒体设备及其不断充实的Prime Instant电视节目和电影库吸引了人们的所有注意力,但是该公司下一棵摇钱树却可能是鲜少有人谈及的、看起来也不那么迷人的业务:批发。 在经过深入的调查之后,《福布斯》杂志记者克莱尔-奥康纳(Clare O'Connor)撰文称,亚马逊在2012年创办的批发网站AmazonSupply,将会成为该公司挣钱的大业务

亚马逊瞄准下一个万亿级业务:批发市场

BI中文站 5月8日报道

虽然亚马逊新推出的电视流媒体设备及其不断充实的Prime Instant电视节目和电影库吸引了人们的所有注意力,但是该公司下一棵摇钱树却可能是鲜少有人谈及的、看起来也不那么迷人的业务:批发。

在经过深入的调查之后,《福布斯》杂志记者克莱尔-奥康纳(Clare O'Connor)撰文称,亚马逊在2012年创办的批发网站AmazonSupply,将会成为该公司挣钱的大业务。

在2012年4月,当AmazonSupply网站——现在尚处于测试阶段——首次上线的时候,它只销售有50万款不同的产品。现在,它销售的产品已超过220万款,横跨17个不同的行业领域,包括园艺清洁用具、切割工具、食品服务和杂货以及办公用品。

这个数字是很大的,尤其是相对于美国的其他3.5万个批发商来说。这些批发商大都是区域性和家庭经营的公司。批发行业中最大的批发商固安捷(WW Grainger)控制了整个B2B市场6%的份额,但是它也只销售有120万款产品。

据悉,AmazonSupply网站的批发价格要比业内其他批发商低大约25%。

当然,批发本身就是利润极低的业务,大多数公司从每笔销售中只能获得2-4%的利润率。但是,亚马逊的商业模式和规模早已习惯了这种超低的利润,而且这个市场的潜力是非常大的:据最新的统计数据显示,在2012年,批发商总共创造了7.2万亿营收。

尽管亚马逊没有说明它的12.5万名员工中有多少人在AmazonSupply网站工作,但是AmazonSupply网站的招聘页面上仍有17个空缺职位。(乐学)

标签: 亚马逊 瞄准 下一个 万亿 业务 批发市场


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