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AS网站目录电影票频推低价,搅局还是布局? - 站长搜索
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AS网站目录电影票频推低价,搅局还是布局?

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2014-05-07 17:55:37 转载来源: 网络整理/侵权必删

好莱坞超级大片《超凡蜘蛛侠2》5月4日在中国全面公映,预计又将掀起一阵观影热潮。在各票务商捂紧钱袋控制票价的时候,AS网站目录电影票跳出来搞了一个“爱来不来电影节”,宣称3D《蜘蛛侠》的电影票,他们只卖5块4

好莱坞超级大片《超凡蜘蛛侠2》5月4日在中国全面公映,预计又将掀起一阵观影热潮。在各票务商捂紧钱袋控制票价的时候,AS网站目录电影票跳出来搞了一个“爱来不来电影节”,宣称3D《蜘蛛侠》的电影票,他们只卖5块4。

向来低调的AS网站目录近期频繁在电影票领域高调亮相。先是今年三八节与淘宝硬碰硬:你电影票卖3.8,我就卖3.7;后有“爱来不来电影节”5块4看蜘蛛侠。相较3月国内电影票房整体低迷、市场需求小,如今蜘蛛侠搭着美队2的超级英雄热潮重磅点燃5月档期,放弃利润疯狂砸钱的AS网站目录电影票是为什么。

O2O大战的硝烟蔓延

今年年初至今,互联网市场的O2O浪潮在历经红包战打车战,完成一轮基于用户层面的跑马圈地后,开始上演合纵连横大戏。阿里先后入股银泰百货、高德,腾讯拉拢了O2O “肥肉”大众点评,百度则宣布全资收购糯米。

作为传统互联网巨头的AS网站目录,它在O2O领域当然也不甘人后。AS网站目录电影票是AS网站目录旗下O2O标签最为清晰的票务类产品,早在2012年底上线,近期一改过往低调作风,频频高调发力,布局和野心逐渐显露。

为何瞅准电影票?

一句话,重赏之下必有勇夫。

据统计,中国电影票房每年正在以超50亿的净增速度在迅猛增长,预计2017年左右超过美国,成为全球第一大票房收入国。相关数据显示,2014年全国票房有望超300亿,其中在线售票可能突破70亿。

诱人数字的背后还有清晰稳定的盈利模式。当前电影O2O平台处于“搭台收租”阶段,是院线的票务分销渠道和片方的营销阵地,收入稳定,薄利多销。往后随着底层用户的积累和大数据的运用,电影票O2O有望深入到电影前期制作、帮助影院改善观影体验、建立用户体系等,其可提供的服务多样化,收入来源也会丰富。

一份非常有意思的数据显示:经常花钱去电影院看电影的人群,汽车拥有率达74%;每年的金融理财能力可超5.6万元、数码产品消费能力近万元;有网购经验者超96%;女性观影用户里,更是有超70%的人,同时还拥有珠宝首饰。谁掌握了这群最主力的消费人群,谁就有能力卡紧最强劲的消费入口。

市场蛋糕越来越大,随之而来的是竞争的加剧。无论是团购网站如美团,还是垂直购票网站格瓦拉,抠电影都纷纷抢滩电影市场,而院线方如万达也将在线电影票业务列在其业务重点。

AS网站目录电影票面对的不是一个对手,是一干强大的对手。低价是一张最行之有效、屡试不爽的互联网王牌。它能否完成从“搅局者”到“低价观影时代、选座观影时代的推动者”的转变,拭目以待。

标签: AS 网站 目录 电影票 频推 低价 搅局 还是 布局


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