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苹果称霸全球智能手机市场:Q3营收创历史新高,国产手机仍需努力

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2024-11-07 14:09:19 转载来源:

英文:OnePlus 13R (OnePlus Ace 5 Global Version) Receives FCC Certification: 5860mAh Battery, 80W Fast Charging, and a Modified Snapdragon 8 Gen 3

苹果称霸全球智能手机市场:Q3营收创历史新高,国产手机仍需努力知名数据调研公司Counterpoint近日发布了2024年第三季度全球智能手机跟踪调查报告,揭示了全球智能手机市场的最新趋势。报告涵盖了出货量、销售额、平均售价等关键指标,并提供了对各品牌及售价区间市场份额的深入分析

苹果称霸全球智能手机市场Q3营收历史新高,国产手机仍需努力

 苹果称霸全球智能手机市场:Q3营收创历史新高,国产手机仍需努力

知名数据调研公司Counterpoint近日发布了2024年第三季度全球智能手机跟踪调查报告,揭示了全球智能手机市场的最新趋势。报告涵盖了出货量、销售额、平均售价等关键指标,并提供了对各品牌及售价区间市场份额的深入分析。

 苹果称霸全球智能手机市场:Q3营收创历史新高,国产手机仍需努力

营收方面,苹果以43%的市场份额傲居榜首,创下历史新高,全球范围内无人能及。 三星紧随其后,占比16%,小米和OPPO则分别占6%,vivo以5%的市场份额位居第五。值得注意的是,小米的收入同比增幅超过了出货量增幅,而OPPO则出现了同比下滑。从整体来看,国产手机品牌在营收占比方面仍有很大提升空间,与苹果的差距十分明显。

 苹果称霸全球智能手机市场:Q3营收创历史新高,国产手机仍需努力

平均售价方面,苹果继续领跑,达到909美元,远超全球平均售价349美元。 三星的平均售价为295美元,OPPO和vivo分别为246美元和215美元,小米的平均售价最低,为148美元。除了苹果之外,其他品牌均低于全球平均售价。这表明在高端市场,国产手机品牌与苹果和三星相比仍存在较大差距,需要进一步提升产品力,增强品牌影响力。

 苹果称霸全球智能手机市场:Q3营收创历史新高,国产手机仍需努力

出货量方面,三星以19%的市场份额位居首位,苹果以16%的市场份额紧随其后。 小米和OPPO分别以14%和9%的市场份额位列第三和第四,vivo以9%的市场份额位居第五。三星虽然在出货量上领先,但收入和出货量都出现了同比下降。小米则凭借小米14系列的热销,实现了收入增长超过出货量增长的成绩。OPPO的出货量和收入双双下滑,而vivo则是前五品牌中增长最快的品牌。

 苹果称霸全球智能手机市场:Q3营收创历史新高,国产手机仍需努力

从售价区间市场占比来看,低于100美元的机型市场占比为17%,同比持平。 100-399美元机型占比为54%,同比下滑了两个百分点,但仍是全球智能手机出货量的主力。售价400-799美元和800美元以上机型占比分别为15%,同比增长了1个百分点。这表明高端机型越来越受欢迎,正在压缩中端机型的市场份额。

总的来说,三星在出货量方面取得了领先优势,但苹果在营收方面则实现了压倒性的优势。国产手机品牌与苹果和三星之间的差距依然显著,特别是在平均售价方面,国产手机品牌还有很大的提升空间。未来,国产手机品牌需要继续提升产品力,扩大品牌影响力,才能在全球市场中获得更大的份额。

英文:OnePlus 13R (OnePlus Ace 5 Global Version) Receives FCC Certification: 5860mAh Battery, 80W Fast Charging, and a Modified Snapdragon 8 Gen 3

标签: 手机 苹果 称霸 全球 智能 市场 Q3 营收 历史


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