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vivo称霸中低端市场,揭秘其销量背后的秘密

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2024-10-02 09:57:02 转载来源:

英文: Snapdragon 8 Gen 3+ is coming soon, Xiaomi 15 series leads the way in AI experience

vivo称霸中低端市场,揭秘其销量背后的秘密所有人都知道,除了苹果之外,其他智能手机品牌的销量主力都集中在中低端机型,而旗舰机型更多是用来展现技术实力和品牌形象。因此,对于安卓品牌来说,"得中低端市场者得天下"绝非一句空话

vivo称霸中低端市场揭秘销量后的秘密

所有人都知道,除了苹果之外,其他智能手机品牌的销量主力都集中在中低端机型,而旗舰机型更多是用来展现技术实力和品牌形象。因此,对于安卓品牌来说,"得中低端市场者得天下"绝非一句空话。vivo作为国内手机市场的第一大品牌,其成功的关键因素之一正是其在中低端市场的强势表现。

数据说话:vivo在1000-2000元价位段领跑

根据行业人士“智慧芯片案内人”提供的数据,2024年8月,国内中低端手机市场呈现以下排名:

  • 1500-2000元: vivo、荣耀、OPPO、小米、华为、其他(三星)、苹果。
  • 1000-1500元: vivo、荣耀、OPPO、华为、小米、其他、苹果。

  vivo称霸中低端市场,揭秘其销量背后的秘密

  • 0-1000元: 小米、vivo、荣耀、OPPO、其他、华为、苹果。

从数据可以清晰地看到,vivo在1000-2000元价位段连续两个档次都位居榜首,而小米在1000-1500元价位段的排名则落后于其他国产五大品牌。

vivo Y系列和iQOO Z系列的强劲表现

很多人可能只关注vivo的X系列、S系列和iQOO Neo系列,却忽视了vivo Y系列和iQOO Z系列在中低端市场的出色表现。正是这些被大众所忽略的机型,为vivo贡献了大量的销量。

小米Redmi在0-1000元价位段占据优势

  vivo称霸中低端市场,揭秘其销量背后的秘密

在0-1000元价位段,小米凭借Redmi系列的性价比优势,成为了这一档次的霸主。Redmi系列以其堆料实惠的优势,吸引了大量追求性价比的消费者。

颠覆固有认知:vivo在中低端市场的强势表现

vivo在中低端市场的亮眼表现,颠覆了许多人对品牌的固有认知。人们总是习惯性地认为小米才是中低端市场的王者,而忽略了vivo在这个领域所付出的努力和取得的成绩。

vivo成功的关键因素:专攻中低端市场

事实证明,vivo在中低端市场的策略取得了巨大的成功。正是由于其在这一领域的深耕细作,才成就了其在国内手机市场的第一地位。

  vivo称霸中低端市场,揭秘其销量背后的秘密

其他品牌需从中低端市场发力

vivo的成功经验也为其他手机品牌提供了一个重要的启示:要想在国内市场站稳脚跟,必须重视中低端市场,并在这个领域投入更多资源,才能获得更大的市场份额。

苹果的策略:专注高端市场

苹果则选择了另一种发展策略,专注于高端市场。尽管在中低端市场排名垫底,但这对于苹果来说并不构成威胁,因为其产品定位和用户群体与中低端市场并不重合。

vivo在中低端市场的成功,不仅为其自身创造了巨大的价值,也为其他手机品牌提供了一个重要的参考案例。在未来的市场竞争中,谁能更好地把握中低端市场,谁就能在竞争中占据更大的优势。

英文: Snapdragon 8 Gen 3+ is coming soon, Xiaomi 15 series leads the way in AI experience

标签: vivo 称霸 中低端 市场 揭秘 销量 后的 秘密


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