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B站全力“备战”双11,将上线多项平台级动作 - 站长搜索
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B站全力“备战”双11,将上线多项平台级动作

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2023-10-19 19:12:36 转载来源: 网易科技报道 北京

英文: iPhone 16 Series is Coming Soon: Is it Worth the Upgrade?

10月19日消息,“双11”电商大促来临之际,哔哩哔哩(以下简称“B站”)宣布将通过一系列商业化举措,包括整合营销、APP端改版及UP主直播带货等,持续扩展商业化场景。据了解,目前多家头部平台及品牌都已与B站达成深度合作

10月19日消息,“双11”电商大促来临之际,哔哩哔哩(以下简称“B站”)宣布将通过一系列商业化举措,包括整合营销、APP端改版及UP主直播带货等,持续扩展商业化场景。据了解,目前多家头部平台及品牌都已与B站达成深度合作。

据悉,今年双11期间,B站将与天猫举办大型整合营销活动。活动专题页内将包含一个主会场和七大分会场,覆盖家居、3C数码、美妆个护等七个重点品类。除此之外,双11期间,B站手机APP端底部的原“会员购”入口将暂时更名为“双11”,并新增“天猫双11”版块,直接展示天猫商品,并支持点击跳转天猫页面购买。

B站表示,此次入口更名,旨在双11期间,为用户提供更多消费和交易场景,打造浓厚的商业化生态内容氛围。同时,除头部UP主稳定开播外,将会有更多新UP主加入双11直播带货行列。据统计,2023年上半年,B站直播带货场次同比增长700%。

除了直播带货,通过“蓝链”进行视频带货的UP主数量预计也将实现倍数级增长。2023上半年,B站交易视频数量同比增长超800%,有3000万用户通过点击评论区蓝链实现了购买。

此外,B站也将在数码、手工、IP周边、家装、时尚等10余个品类面向UP主及用户发起双11征稿活动,并给予现金奖励或流量激励。

不同于其他内容平台,在电商业务上B站坚持“大开环”战略,也就是将B站流量导向电商平台。在打通从B站种草到淘系转化的全链路数据合作后,“星火计划”显示,从B站引导至淘宝店铺的新客占比达70%。在此战略下,双11期间B站不仅与阿里、京东、拼多多三家头部电商平台打通商品库,还更针对性地进行了深度合作。

除此之外,双11期间B站还将通过升级花火平台、完善带货组件、提供流量补贴等多种方式,让品牌在B站更高效获客。对于美护、服饰、大健康、3C数码等重点品类,通过开设“B站双11内容种草攻略”公开课,为品牌提供最新的投放策略。(一橙)

英文: iPhone 16 Series is Coming Soon: Is it Worth the Upgrade?

标签: 全力 备战 上线 多项 平台 动作


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