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“叛逆”的逆水寒手游,正在痛打整个游戏圈 - 站长搜索
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“叛逆”的逆水寒手游,正在痛打整个游戏圈

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2023-10-19 02:58:37 转载来源: 碎碎念工坊

英文:Over 100 million! Two good news from Huawei, Ren Zhengfei: Peace is "fought"!

《逆水寒》手游是一款你无法用常理来预判的游戏。在《逆水寒》手游公测之前,大家都以为这不过又是一款“空有其表”的MMORPG而已,跟历史上无数开服惊艳然后业绩迅速下滑的同品类一样,无法影响当今游戏界的格局

逆水寒手游是一款你无法用常理来预判的游戏

在《逆水寒》手游公测之前,大家都以为这不过又是一款“空有其表”的MMORPG而已,跟历史上无数开服惊艳然后业绩迅速下滑的同品类一样,无法影响当今游戏界的格局。但谁也没想到,它用不讲道理的华丽数据,一举而成为今年最火爆的新游。



更加让业内人士“破防”的,是《逆水寒》手游之所以能够如此火爆,全因为它太过于“叛逆”,可以说完全违反了传统MMO游戏的“设计理念”。

传统MMO是一种强数值驱动的游戏类型,玩家们的乐趣来自于角色的数据成长,为了变强玩家们会根据自身经济实力进行付费,并在游戏中形成明显的阶级。而官方则通过副本、PVP玩法的卡数值,促使更多的玩家付费。



但《逆水寒》手游一开始就明确了“彻底不卖数值”的思路,游戏中所有装备、道具都是玩法获取,玩家们即便零氪也能获得极优的游戏体验,跟千万重氪的顶级大佬甚至拉不开差距……氪金玩家们除了时装外观之外几乎无法获得更多的虚荣心满足。



按照常理来说,这种“华而不实”的模式,是撑不起一款游戏高昂的研发资金和持续运营费用的,但《逆水寒》手游硬是在氪金无用的前提下,仅依靠一套套时装外观就连续三个月稳居游戏圈前二的地位,仅次于《王者荣耀》。



更加让人意外的,是游戏的外观销售策略还是走“薄利多销”的平民路线,游戏中顶级时装也不过288元,还能用半价券以低至144元的价格入手。而几乎每周官方都会上新折扣款时装,价格低至6元——在《逆水寒》手游之前,这是MMO运营二十多年来都绝无仅有的超低价。



如果《逆水寒》手游的成功让你感到意外的话,我不得不说,是你“思想落伍”了。《逆水寒》手游的目标从来都不是“卷战力”的那帮传统MMO玩家,而更偏向于平民、更重视大众玩家的轻松体验。

卷战力的模式下,玩家们在游戏重的“阶级”是泾渭分明的,冲钱少的就是打不过充钱多的,最终只有顶氪大佬有最好的游戏体验,普通玩家的需求根本不被重视,还要被教育“养服大佬凭什么不能爽?”



显而易见,当00后们连职场都要教育的当下,这种充满着封建阶级尊卑的价值观,必然被玩家们所唾弃。

而《逆水寒》手游虽然为顶级大佬提供了凤凰、顶奢外观两件套,但它所依仗的却并非这种顶级大佬,而是原本被其他游戏厂商所忽视的平民玩家们。



15万的时装和70万的凤凰没几个人买得起、288折后144的高级外观你会犹豫、但只要6块钱而且支持自由染色的时装、只要1块钱的华丽配饰,你真的能忍得住吗?



在这种模式下,《逆水寒》手游的玩家付费率达到了惊人的80%,从来都是“吃大户”的MMO,硬是被它彻底掉了个个儿,变成了大量平民玩家小额付费的国民级游戏,随便一件便宜的外观,都能让游戏有冲击畅销榜的可能。



说白了,《逆水寒》手游是更适合时下年轻人的MMO,它的成功,对于保守陈规的游戏圈来说,无疑是一场单方面的痛打

英文:Over 100 million! Two good news from Huawei, Ren Zhengfei: Peace is "fought"!

标签: 叛逆 逆水寒 手游 正在 痛打 整个 游戏


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