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美团外卖:直播商品券让商家货架交易同步增加50% - 站长搜索
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美团外卖:直播商品券让商家货架交易同步增加50%

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2023-05-17 19:01:18 转载来源: NetEase Technology Report Beijing

英文:Meituan Delivery: Live product vouchers increase merchant shelf transactions by 50% simultaneously

5月17日消息,近日美团外卖公布了首场直播带动货架的“交叉销售”数据。数据现实,平均1张商品券核销带动产生了商品券价值1.5倍的订单交易额。此前的4月18日,美团外卖举办首场神券节直播,100多个品牌商家参与了此次活动,品牌商家交易额周增速均值超30%。活动期间,蜜雪冰城销售额破1亿;瑞幸仅生椰拿铁一个商品就卖出100万杯。数据统计发现,多数用户在核销时还会加购其他商品,平均加购金额约为商品券金额的50%。此外,活动直播带来的大流量曝光为品牌获取了不少新客,核销订单中有42%来自该品牌新用户。美团方面表示,神券节第二场直播将于5月18日再次开展,此次直播将有明星艺人以及美食达人参与。据悉美团本次神券节直播在资源投入、商家参与度上将比上一场有更大提升。

5月17日消息,近日美团外卖公布了首场直播带动货架的“交叉销售”数据。数据现实,平均1张商品券核销带动产生了商品券价值1.5倍的订单交易额。

此前的4月18日,美团外卖举办首场神券节直播,100多个品牌商家参与了此次活动,品牌商家交易额周增速均值超30%。活动期间,蜜雪冰城销售额破1亿;瑞幸仅生椰拿铁一个商品就卖出100万杯。

数据统计发现,多数用户在核销时还会加购其他商品,平均加购金额约为商品券金额的50%。此外,活动直播带来的大流量曝光为品牌获取了不少新客,核销订单中有42%来自该品牌新用户。

美团方面表示,神券节第二场直播将于5月18日再次开展,此次直播将有明星艺人以及美食达人参与。据悉美团本次神券节直播在资源投入、商家参与度上将比上一场有更大提升。

英文:Meituan Delivery: Live product vouchers increase merchant shelf transactions by 50% simultaneously

标签: 美团 外卖 直播 商品 商家 货架 交易 同步 增加


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