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618前京东APP12.0上线,推出“单价到手价”等功能 - 站长搜索
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618前京东APP12.0上线,推出“单价到手价”等功能

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2023-05-09 17:05:07 转载来源: 网易科技报道 北京

5月9日消息,今年618前夕,京东APP12.0全新上线。今日起部分用户已可陆续升级为全新的京东APP12.0

5月9日消息,今年618前夕,京东APP 12.0全新上线。今日起部分用户已可陆续升级为全新的京东APP 12.0。

据京东方面介绍,全新升级的京东APP 12.0已全面推出“单件到手价”功能,即消费者在京东APP搜索商品后,结果列表将直接展示购买单件商品优惠后的价格。目前,已有近亿款商品参与单件购买价格直降。


同时,京东百亿补贴在京东APP首页的入口也将得到进一步强化,并可展示补贴金额,让用户直接了解到具体的补贴力度。京东直播将在京东APP首页实时展示直播画面和低价直播间入口。

京东APP 12.0首页的商品卡片信息也进行了精简,并通过统一标签优先展示最低价商品。此外,京东APP 12.0进一步减少了非必要的营销标签和弹窗,将商品信息进行了结构化调整,重点缩减了商品详情页的内容,使消费者在手机一屏内便可以了解商品的全部核心信息。

京东小时购业务结合APP的改版将带来更快的履约时效。尤其是通过同城直播可实现线上下单线下周边门店配送, 为用户带来边看边买的小时达体验。其中,附近tab还上线了“灵动岛”功能,可展示配送信息等。

针对大部分品类,京东APP 12.0开通了短结算功能,用户在商品详情页点击立即购买,即可直接进入结算页,可在浏览商品时快速切换商品、下单支付。到了“购买后”,京东APP 12.0通过调整优化订单动线,用户在首屏即可直观清晰的查看订单当前的物流进度、订单优惠明细、售后服务等核心信息。

此外,“我的”频道还通过整合工具楼层、改版“我的钱包”、上线“我关注的频道”,“我的常购”精选常买降价商品等。

京东APP 12.0还推出了更加高效的推荐和流量分配机制,将单品到手价作为重要的决策因素之一,为用户推荐更多质优价廉商品的同时,为优质的商家和商品倾斜更多流量。

其中,京东APP 12.0首页核心频道区新增了第三行,帮助用户发现可能更感兴趣的频道,同时还优化了商品推荐逻辑,上线了用户更感兴趣的低价好物集市等。(闫妍)

标签: 京东 APP12.0 上线 推出 单价到手价 功能


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