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印度市场格局大变,三星成新霸主,OPPO紧随其后 - 站长搜索
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印度市场格局大变,三星成新霸主,OPPO紧随其后

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2023-04-20 21:03:15 转载来源: 网络整理/侵权必删

行业人士全知道印度市场就像是国产品牌的自留地一样,在这里除了三星之外排名前五的品牌有四个来自国产。而且过去五年间小米一直力压三星是印度市场的王者,但是在今年第一季度印度市场的格局变了

行业人士全知道印度市场就像是国产品牌的自留地一样,在这里除了三星之外排名前五的品牌有四个来自国产。而且过去五年间小米一直力压三星是印度市场的王者,但是在今年第一季度印度市场的格局变了。



4月19日知名数据调研公司Canalys正式发布了2023年第一季度印度智能手机市场报告,报告的标题用了“史无前列”来形容,目的在于这个新兴的智能手机市场在过去的第一季度同比竟然罕见的下降20%,这是该智能手机市场次第一季度同比出现下滑。而且这个市场依然承受着需求不旺盛的困境,很多品牌很容易受到库存积累的影响。



现在我们来看一下印度市场第一季度品牌排名以及出货量:

冠军:三星,出货量630万台,市场份额21%,同比下滑11%;

亚军:OPPO,出货量550万台,市场份额18%,同比增长18%;

季军:vivo,出货量540万台,市场份额18%,同比下滑4%;

第四名:小米,出货量500万台,市场份额16%,同比下滑38%;

第五名:realme,出货量290万台,市场份额9%,同下滑52%。

看到了吗?印度智能手机市场的格局已经发生了变化,三星重新回到了第一的位置(在国产没有大面积进入之前它就是第一,后来被小米超越)。OPPO现在冲到第二,报告认为是由于绿厂发新品导致的。OPPO也成为印度市场第一季度唯一一个同比保持正增长的品牌,其它四个品牌的同比销量全部是下滑的状态。



顺便给大家讲一下小米之所以能让出第一的位置,并不是印度市场的消费者不喜欢小米了,而是小米在这里受到了不公正的待遇,相信大家也看过相关的报道了。

标签: 印度 市场 格局 大变 三星 成新 霸主 OPPO 紧随


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