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快手:推出全店ROI新型运营机制 - 站长搜索
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快手:推出全店ROI新型运营机制

互联网 2023-02-22 18:46:01 转载来源: 网易科技报道 北京

2月22日消息,快手今日宣布推出全店ROI(全店GMV/Cost投放成本)新型运营机制。据快手透露,区别于传统电商的做法,快手全店ROI以客户的整体生意增长为目标,依托于客户在快手沉淀的内容、粉丝和人群资产,通过算法和模型对快手全域流量进行组合投放,进而保障客户在快手整体经营ROI目标的达成,实现从品宣到效果再到销售的全链路转化

2月22日消息,快手今日宣布推出全店ROI(全店GMV/Cost投放成本)新型运营机制

据快手透露,区别于传统电商的做法,快手全店ROI以客户的整体生意增长为目标,依托于客户在快手沉淀的内容、粉丝和人群资产,通过算法和模型对快手全域流量进行组合投放,进而保障客户在快手整体经营ROI目标的达成,实现从品宣到效果再到销售的全链路转化。其核心价值是给到所有在快手经营的商家一个确定性的抓手。

快手方面介绍,今年2.14活动期间,快手磁力引擎合作的五家美妆品牌通过“全店ROI投放”,达到ROI和GMV的全面提升,全店ROI提升均值为33%,GMV提升均值63%(一橙)

标签: 快手 推出 全店 ROI 新型 运营 机制


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