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IDC:2022年中国智能手机出货量vivo第一 - 站长搜索
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IDC:2022年中国智能手机出货量vivo第一

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2023-01-29 13:52:48 转载来源: 网易科技报道 北京

1月29日消息,今日,数据公司IDC发布了2022年中国智能手机出货量以及相关排名。数据显示,2022年全年中国智能手机市场出货量约2.86亿台,同比下降13.2%,创有史以来最大降幅

1月29日消息,今日,数据公司IDC发布了2022年中国智能手机出货量以及相关排名。数据显示,2022年全年中国智能手机市场出货量约2.86亿台,同比下降13.2%,创有史以来最大降幅。就排名来看,vivo、荣耀分别排名第一、第二;OPPO与苹果并列第三,小米第五。

数据显示,2022年全年中国智能手机市场出货量约2.86亿台,同比下降13.2%,创有史以来最大降幅。时隔10年,中国智能手机市场出货量再次回落到3亿以下市场大盘。

IDC表示,中国智能手机市场依然呈现与前一年相同的“前高后低”的节奏。一季度虽然市场需求的持续低迷导致出货量开始明显下降,但却是全年出货量最高的一个季度;二季度由于疫情反弹,全国管控严格,单季出货量创近10年最低;三季度市场有所好转,但消费者消费信心不足,厂商运营保守;四季度出货量虽然继续回升,但整体市场还是延续了全年比较低迷的状态。

就排名来看,vivo 2022年国内智能手机出货量稳居第一,占比18.6%。IDC表示,凭借在X系列上多代产品的坚持投入,vivo在高端市场上的口碑逐渐建立,新款X90系列在线下市场获得不错市场表现。子品牌iQOO全年同比增长26.9%,帮助vivo在线上渠道的竞争力也在不断加强。线上线下的合理布局,使得2022年vivo国内市场份额保持第一。

荣耀则以18.1%的占比排名第二,IDC表示,荣耀产品线布局的逐渐完善,帮助Honor彻底恢复,经过一年的快速增长,市场份额达到历史新高。

OPPO与苹果则以16.8%的占比并列第三,小米以11.6%的市场份额,排名第五。

IDC预测,2023年,虽然疫情管控政策已经结束,但是中国智能手机市场前景依然难言乐观,很难立即出现明显反弹。建议厂商依然维持保守务实的运营策略,保证低库存,追求高利润,避免激进大量提升出货量。而市场需求在惯性思维下,也仍将在低位持续一段时间。只有随着经济大环境和收入的陆续好转和增加,消费者信心重新恢复,市场需求才有望在今年下半年真正实现反弹。(静静)

标签: IDC 2022 年中国 智能 手机 出货量 vivo 第一


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