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东方甄选2023年首个专场:100款海南产品多数售罄,25款农产品销售超1万单 - 站长搜索
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东方甄选2023年首个专场:100款海南产品多数售罄,25款农产品销售超1万单

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2023-01-03 18:56:50 转载来源: 网易科技报道 北京

1月3日消息,农产品直播电商平台东方甄选昨日在海南省三亚举办了新年首个专场活动。据第三方数据显示,当天东方甄选直播超过12小时,带货的100多款海南商品八成售罄,8款海南产品销售额突破100万元,25款海南产品销售突破1万单

1月3日消息,农产品直播电商平台东方甄选昨日在海南省三亚举办了新年首专场活动。据第三方数据显示,当天东方甄选直播超过12小时,带货的100多款海南商品八成售罄,8款海南产品销售额突破100万元,25款海南产品销售突破1万单。当日,海南特色产品销售额近5000万元。

从具体商品看,海南特产年货礼盒售出超过6.9万单,成为当天销量最高的商品。椰汁、金钻凤梨、清补凉、椰子脆片、椰香脆饼、黄灯笼辣椒酱等特产,也成为当日热销商品。

1月2日,东方甄选主播身着黎族、苗族等少数民族服饰,与多位海南非遗文化传承人现场互动,并在直播间展示黎族纺染、木偶戏、十番音乐、公仔戏。东方甄选主播小七、小贝,与十番音乐的乐队合奏《五指山上打叮咚》。主播董宇辉在现场体验海南黎族传统纺染织绣技艺,与非遗传承人学习黎族语言,为观众送上海南风味的新年祝福。

为筹备本次专场,东方甄选派出6个账号全部主播队伍,以及超过100人的幕后团队。自12月26日起,东方甄选赶赴海南直播。12月28日,东方甄选在海南举办了一周年庆活动,旗下5个直播间当天吸引了超过5000万人次观看直播。此外,东方甄选旗下账号“看世界”在元旦期间连播数场,共计售卖海南旅游产品达7100万元。自2021年7月起,东方甄选已在全国范围开启7次直播专场,包括北京、黑龙江、陕西、贵州、宁夏、山东。

标签: 东方甄选 东方 甄选 2023 年首 专场 100款 海南 产品


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