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            file_put_contents($pathname, $message . "\n", FILE_APPEND);

file_put_contents - [internal], line ??
Cake\Log\Engine\FileLog::log() - CORE/src/Log/Engine/FileLog.php, line 140
Cake\Log\Log::write() - CORE/src/Log/Log.php, line 392
Cake\Log\Log::warning() - CORE/src/Log/Log.php, line 477
DebugKit\ToolbarService::isSuspiciouslyProduction() - ROOT/vendor/cakephp/debug_kit/src/ToolbarService.php, line 169
DebugKit\ToolbarService::isEnabled() - ROOT/vendor/cakephp/debug_kit/src/ToolbarService.php, line 105
DebugKit\Plugin::bootstrap() - ROOT/vendor/cakephp/debug_kit/src/Plugin.php, line 48
Cake\Http\BaseApplication::pluginBootstrap() - CORE/src/Http/BaseApplication.php, line 182
Cake\Http\Server::bootstrap() - CORE/src/Http/Server.php, line 111
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 79
[main] - ROOT/webroot/index.php, line 40

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        $success = $this->_File->ftruncate(0) &&
            $this->_File->fwrite($contents) &&
            $this->_File->fflush();

SplFileObject::fwrite() - [internal], line ??
Cake\Cache\Engine\FileEngine::set() - CORE/src/Cache/Engine/FileEngine.php, line 141
Cake\Database\Schema\CachedCollection::describe() - CORE/src/Database/Schema/CachedCollection.php, line 85
Cake\ORM\Table::getSchema() - CORE/src/ORM/Table.php, line 513
Cake\ORM\Query::addDefaultTypes() - CORE/src/ORM/Query.php, line 290
Cake\ORM\Query::__construct() - CORE/src/ORM/Query.php, line 184
Cake\ORM\Table::query() - CORE/src/ORM/Table.php, line 1702
Cake\ORM\Table::find() - CORE/src/ORM/Table.php, line 1263
App\Controller\NewsController::action_() - APP/Controller/NewsController.php, line 6437
App\Controller\NewsController::get_data() - APP/Controller/NewsController.php, line 5701
App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5625
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
App\Controller\NewsController::view() - APP/Controller/NewsController.php, line 3226
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
Cake\Controller\ControllerFactory::handle() - CORE/src/Controller/ControllerFactory.php, line 140
Cake\Controller\ControllerFactory::invoke() - CORE/src/Controller/ControllerFactory.php, line 115
Cake\Http\BaseApplication::handle() - CORE/src/Http/BaseApplication.php, line 317

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        $success = $this->_File->ftruncate(0) &&
            $this->_File->fwrite($contents) &&
            $this->_File->fflush();

SplFileObject::fwrite() - [internal], line ??
Cake\Cache\Engine\FileEngine::set() - CORE/src/Cache/Engine/FileEngine.php, line 141
Cake\Database\Schema\CachedCollection::describe() - CORE/src/Database/Schema/CachedCollection.php, line 85
Cake\ORM\Table::getSchema() - CORE/src/ORM/Table.php, line 513
Cake\ORM\Query::addDefaultTypes() - CORE/src/ORM/Query.php, line 290
Cake\ORM\Query::__construct() - CORE/src/ORM/Query.php, line 184
Cake\ORM\Table::query() - CORE/src/ORM/Table.php, line 1702
Cake\ORM\Table::find() - CORE/src/ORM/Table.php, line 1263
App\Controller\NewsController::action_() - APP/Controller/NewsController.php, line 6426
App\Controller\NewsController::get_data() - APP/Controller/NewsController.php, line 5701
App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5625
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
App\Controller\NewsController::view() - APP/Controller/NewsController.php, line 3436
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
Cake\Controller\ControllerFactory::handle() - CORE/src/Controller/ControllerFactory.php, line 140
Cake\Controller\ControllerFactory::invoke() - CORE/src/Controller/ControllerFactory.php, line 115
Cake\Http\BaseApplication::handle() - CORE/src/Http/BaseApplication.php, line 317

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        $success = $this->_File->ftruncate(0) &&
            $this->_File->fwrite($contents) &&
            $this->_File->fflush();

SplFileObject::fwrite() - [internal], line ??
Cake\Cache\Engine\FileEngine::set() - CORE/src/Cache/Engine/FileEngine.php, line 141
Cake\Cache\Cache::write() - CORE/src/Cache/Cache.php, line 266
App\Controller\NewsController::action_() - APP/Controller/NewsController.php, line 6766
App\Controller\NewsController::get_data() - APP/Controller/NewsController.php, line 5701
App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5625
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
App\Controller\NewsController::view() - APP/Controller/NewsController.php, line 3634
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
Cake\Controller\ControllerFactory::handle() - CORE/src/Controller/ControllerFactory.php, line 140
Cake\Controller\ControllerFactory::invoke() - CORE/src/Controller/ControllerFactory.php, line 115
Cake\Http\BaseApplication::handle() - CORE/src/Http/BaseApplication.php, line 317
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 77
Cake\Http\Middleware\CsrfProtectionMiddleware::process() - CORE/src/Http/Middleware/CsrfProtectionMiddleware.php, line 164
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\I18n\Middleware\LocaleSelectorMiddleware::process() - CORE/src/I18n/Middleware/LocaleSelectorMiddleware.php, line 61
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73

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                ),
                E_USER_WARNING
            );

Cake\Cache\Cache::write() - CORE/src/Cache/Cache.php, line 275
App\Controller\NewsController::action_() - APP/Controller/NewsController.php, line 6766
App\Controller\NewsController::get_data() - APP/Controller/NewsController.php, line 5701
App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5625
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
App\Controller\NewsController::view() - APP/Controller/NewsController.php, line 3634
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
Cake\Controller\ControllerFactory::handle() - CORE/src/Controller/ControllerFactory.php, line 140
Cake\Controller\ControllerFactory::invoke() - CORE/src/Controller/ControllerFactory.php, line 115
Cake\Http\BaseApplication::handle() - CORE/src/Http/BaseApplication.php, line 317
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 77
Cake\Http\Middleware\CsrfProtectionMiddleware::process() - CORE/src/Http/Middleware/CsrfProtectionMiddleware.php, line 164
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\I18n\Middleware\LocaleSelectorMiddleware::process() - CORE/src/I18n/Middleware/LocaleSelectorMiddleware.php, line 61
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\Http\Middleware\BodyParserMiddleware::process() - CORE/src/Http/Middleware/BodyParserMiddleware.php, line 157

Notice (8): SplFileObject::fwrite() [<a href='https://secure.php.net/splfileobject.fwrite'>splfileobject.fwrite</a>]: Write of 113 bytes failed with errno=28 No space left on device [CORE/src/Cache/Engine/FileEngine.php, line 141]

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        $success = $this->_File->ftruncate(0) &&
            $this->_File->fwrite($contents) &&
            $this->_File->fflush();

SplFileObject::fwrite() - [internal], line ??
Cake\Cache\Engine\FileEngine::set() - CORE/src/Cache/Engine/FileEngine.php, line 141
Cake\Cache\Cache::write() - CORE/src/Cache/Cache.php, line 266
App\Controller\NewsController::action_() - APP/Controller/NewsController.php, line 6766
App\Controller\NewsController::get_data() - APP/Controller/NewsController.php, line 5701
App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5625
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
App\Controller\NewsController::view() - APP/Controller/NewsController.php, line 3663
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
Cake\Controller\ControllerFactory::handle() - CORE/src/Controller/ControllerFactory.php, line 140
Cake\Controller\ControllerFactory::invoke() - CORE/src/Controller/ControllerFactory.php, line 115
Cake\Http\BaseApplication::handle() - CORE/src/Http/BaseApplication.php, line 317
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 77
Cake\Http\Middleware\CsrfProtectionMiddleware::process() - CORE/src/Http/Middleware/CsrfProtectionMiddleware.php, line 164
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\I18n\Middleware\LocaleSelectorMiddleware::process() - CORE/src/I18n/Middleware/LocaleSelectorMiddleware.php, line 61
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73

Warning (512): long cache was unable to write 'c65dcdb9fea52df814cada45f2239fc8' to Cake\Cache\Engine\FileEngine cache [CORE/src/Cache/Cache.php, line 275]

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                ),
                E_USER_WARNING
            );

Cake\Cache\Cache::write() - CORE/src/Cache/Cache.php, line 275
App\Controller\NewsController::action_() - APP/Controller/NewsController.php, line 6766
App\Controller\NewsController::get_data() - APP/Controller/NewsController.php, line 5701
App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5625
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
App\Controller\NewsController::view() - APP/Controller/NewsController.php, line 3663
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
Cake\Controller\ControllerFactory::handle() - CORE/src/Controller/ControllerFactory.php, line 140
Cake\Controller\ControllerFactory::invoke() - CORE/src/Controller/ControllerFactory.php, line 115
Cake\Http\BaseApplication::handle() - CORE/src/Http/BaseApplication.php, line 317
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 77
Cake\Http\Middleware\CsrfProtectionMiddleware::process() - CORE/src/Http/Middleware/CsrfProtectionMiddleware.php, line 164
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\I18n\Middleware\LocaleSelectorMiddleware::process() - CORE/src/I18n/Middleware/LocaleSelectorMiddleware.php, line 61
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\Http\Middleware\BodyParserMiddleware::process() - CORE/src/Http/Middleware/BodyParserMiddleware.php, line 157

Notice (8): SplFileObject::fwrite() [<a href='https://secure.php.net/splfileobject.fwrite'>splfileobject.fwrite</a>]: Write of 28993 bytes failed with errno=28 No space left on device [CORE/src/Cache/Engine/FileEngine.php, line 141]

Code Context

        $success = $this->_File->ftruncate(0) &&
            $this->_File->fwrite($contents) &&
            $this->_File->fflush();

SplFileObject::fwrite() - [internal], line ??
Cake\Cache\Engine\FileEngine::set() - CORE/src/Cache/Engine/FileEngine.php, line 141
Cake\Cache\Cache::write() - CORE/src/Cache/Cache.php, line 266
App\Controller\NewsController::action_() - APP/Controller/NewsController.php, line 6766
App\Controller\NewsController::get_data() - APP/Controller/NewsController.php, line 5701
App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5493
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
App\Controller\NewsController::view() - APP/Controller/NewsController.php, line 3698
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
Cake\Controller\ControllerFactory::handle() - CORE/src/Controller/ControllerFactory.php, line 140
Cake\Controller\ControllerFactory::invoke() - CORE/src/Controller/ControllerFactory.php, line 115
Cake\Http\BaseApplication::handle() - CORE/src/Http/BaseApplication.php, line 317
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 77
Cake\Http\Middleware\CsrfProtectionMiddleware::process() - CORE/src/Http/Middleware/CsrfProtectionMiddleware.php, line 164
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\I18n\Middleware\LocaleSelectorMiddleware::process() - CORE/src/I18n/Middleware/LocaleSelectorMiddleware.php, line 61
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73

Warning (512): 1hours cache was unable to write '2b4ee9e5c61d12b67db1bfdc5091ab1c' to Cake\Cache\Engine\FileEngine cache [CORE/src/Cache/Cache.php, line 275]

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                ),
                E_USER_WARNING
            );

Cake\Cache\Cache::write() - CORE/src/Cache/Cache.php, line 275
App\Controller\NewsController::action_() - APP/Controller/NewsController.php, line 6766
App\Controller\NewsController::get_data() - APP/Controller/NewsController.php, line 5701
App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5493
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
App\Controller\NewsController::view() - APP/Controller/NewsController.php, line 3698
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
Cake\Controller\ControllerFactory::handle() - CORE/src/Controller/ControllerFactory.php, line 140
Cake\Controller\ControllerFactory::invoke() - CORE/src/Controller/ControllerFactory.php, line 115
Cake\Http\BaseApplication::handle() - CORE/src/Http/BaseApplication.php, line 317
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 77
Cake\Http\Middleware\CsrfProtectionMiddleware::process() - CORE/src/Http/Middleware/CsrfProtectionMiddleware.php, line 164
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\I18n\Middleware\LocaleSelectorMiddleware::process() - CORE/src/I18n/Middleware/LocaleSelectorMiddleware.php, line 61
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\Http\Middleware\BodyParserMiddleware::process() - CORE/src/Http/Middleware/BodyParserMiddleware.php, line 157

Notice (8): unserialize() [<a href='https://secure.php.net/function.unserialize'>function.unserialize</a>]: Error at offset 4076 of 4085 bytes [APP/Controller/NewsController.php, line 5571]

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               {
                      $a=unserialize($line2);
               }

unserialize - [internal], line ??
App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5571
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
App\Controller\NewsController::article_show() - APP/Controller/NewsController.php, line 4290
App\Controller\NewsController::view() - APP/Controller/NewsController.php, line 3822
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
Cake\Controller\ControllerFactory::handle() - CORE/src/Controller/ControllerFactory.php, line 140
Cake\Controller\ControllerFactory::invoke() - CORE/src/Controller/ControllerFactory.php, line 115
Cake\Http\BaseApplication::handle() - CORE/src/Http/BaseApplication.php, line 317
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 77
Cake\Http\Middleware\CsrfProtectionMiddleware::process() - CORE/src/Http/Middleware/CsrfProtectionMiddleware.php, line 164
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\I18n\Middleware\LocaleSelectorMiddleware::process() - CORE/src/I18n/Middleware/LocaleSelectorMiddleware.php, line 61
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\Http\Middleware\BodyParserMiddleware::process() - CORE/src/Http/Middleware/BodyParserMiddleware.php, line 157
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\Routing\Middleware\RoutingMiddleware::process() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 161

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               {
                      $a=unserialize($line2);
               }

unserialize - [internal], line ??
App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5571
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
App\Controller\NewsController::article_show() - APP/Controller/NewsController.php, line 4310
App\Controller\NewsController::view() - APP/Controller/NewsController.php, line 3822
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
Cake\Controller\ControllerFactory::handle() - CORE/src/Controller/ControllerFactory.php, line 140
Cake\Controller\ControllerFactory::invoke() - CORE/src/Controller/ControllerFactory.php, line 115
Cake\Http\BaseApplication::handle() - CORE/src/Http/BaseApplication.php, line 317
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 77
Cake\Http\Middleware\CsrfProtectionMiddleware::process() - CORE/src/Http/Middleware/CsrfProtectionMiddleware.php, line 164
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\I18n\Middleware\LocaleSelectorMiddleware::process() - CORE/src/I18n/Middleware/LocaleSelectorMiddleware.php, line 61
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\Http\Middleware\BodyParserMiddleware::process() - CORE/src/Http/Middleware/BodyParserMiddleware.php, line 157
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\Routing\Middleware\RoutingMiddleware::process() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 161

一年连发43款机型，vivo闯高端还有多远的路要走？

手机互联 2022-12-27 09:00:46 转载来源: 网络整理/侵权必删

来源|Tech星球文|杨晓鹤要说现在价格不菲的国产安卓手机，可能很多人可能会提名vivo。12月22日晚发布的vivoS16，搭载联发科天玑8200芯片，Pro版价格已经上探到了3599元

来源|Tech星球

文|杨晓鹤

要说现在价格不菲的国产安卓手机，可能很多人可能会提名vivo。

12月22日晚发布的vivo S16，搭载联发科天玑8200芯片，Pro版价格已经上探到了3599元。而如果月底发布的红米 K60 Pro 真如爆料所传，搭载更好的芯片骁龙8Gen2，售价定位在3499元。你可以说红米很有性价比，也可以说vivo S16不便宜。

而近期发布的vivo旗舰机价格，定价也是很自信。vivo X90 Pro +售价上探到6999元，这个价位贵于同内存规格下的小米13 Pro、荣耀magic4 pro、OPPO find X5 Pro。和华为的Mate 50 Pro处于同一价位。并且vivo在2022年，还通过vivo X Fold+ 将手机价格提升到了万元以上。

几年前，vivo面临的境况是“厂妹机”、“高价低配”的市场标签，冲击高端的梦想也几度折戟，其高端品牌从 Xplay、换到NEX，再到如今的X数字系列。如今，vivo公司执行副总裁、首席运营官胡柏山已经将2022年定义为“高端突破信心奠定之年”。

数据不会说谎，在全球5G手机市场中，vivo销量占比已经从2021年Q3的8.1%，跌落到2022年的5.0%。或许胡柏山认为的“高端奠定”，也许仅是vivo拿出了几款高价手机。

然而，高价并不等于高端。从苹果和华为等高端手机品牌看，不仅是拥有芯片系统等核心技术，产品设计成熟更新稳定，自建或把控强的销售售后渠道，品牌在用户心智方面有定位和特色，都是高端智能机不可或缺的元素。

但从实际情况看，vivo的产品还在依靠一年推2-3代的机海战术更新，每带产品核心技术更新不明显；渠道还是几十家代理商，做下沉压货的思路；品牌尚处于建设阶段，还缺乏统一的用户认知，应该说vivo挑战高端，距离完全蜕变还有不少的距离。

一年发布43款 机型，机海、套娃、系统坑

当下，在接连发布vivo X90系列和S16系列热闹的氛围中，众多的原有vivo用户正处在一个无奈状态。

原因就是vivo 手机搭载的Origin OS 3.0系统发布后，很多用户感到“背刺”，大家发现这个大版本更新，vivo很多老机型不支持。在12月8发布后，用户李明就第一时间将自己的vivo X Note更新为Origin OS 3.0。但更新后发现，很多软件不能用，没办法又使用vivo系统降级工具降回到了Origin OS 2.0。

如果说刚在4月发布的vivo X Note，不是旗舰机不支持也可以。但用户张强用的还是同期发布的旗舰机X80，这款机器也不在首批更新名单中，就有些难以理解，“难道是逼着大家都换最新的X90 ？”

另一位用户赵辉认为，这次Origin OS 3.0让很多背刺的原因，其实是这次系统更新有些大杂烩，“1.0的层级，2.0的原子套件和3.0的大文件夹，整个系统有些强行组合，而且系统不是基于最新的安卓13。”

就在12月22日晚间，vivo也通过官方账号做出回应，称系统问题已经无数人反应了，也承认是目前最大的短板，公司做出的决策有：保证OriginOS大版本与安卓大版本同步；老机型保持系统更新3-4年，覆盖至少3个安卓大版本；以及明年会有洗心革面的大升级。

尽管vivo宣称其系统研发人员有3000+，系统更新为何还是陷入舆论漩涡中？其实，这与vivo还遗留的机海战术有关。一直以来，vivo不依赖线上渠道，通过线下频繁发布新机，大规模综艺投放和明星代言，抢占非一线城市的广大用户。一位vivo内部人士提供的数据显示，二线及以下城市在vivo用户中占比77%。

定下冲击高端战略后，这些战略决策一定程度上还在使用。X80和X90发布时间相隔8个月，比旗舰机的一年一更新略快，甚至在4月发布vivo X Fold，10月又发布新一代vivo X Fold+。包括中高端S系列和iQOO系列，一般一年更新两三代，很多用户感觉买了没有几个月就落后。

仅2021年，vivo就发布了43款机型，这与其他手机厂商发布不超过10款机型的规模来看，vivo的机海战术还十分明显。这么多机型，硬件规模都不一样，系统适配就存在难题。Origin OS 3.0也只能优先匹配重点机型，一年内发布的机型稍晚更新，2年以上的没时间顾及，就成为现状。

那只要优化减少机型，就可以解决系统更新的问题，vivo想不到这点吗？核心原因还在于，vivo往往需要备货很多零部件，但有些机型刚发布没多久就卖不动了，已经下单的零部件又没法退回，就只能依靠推出套娃的新机型，冲一波销量去库存。

从vivo提交工信部的 vivo y35m和v2230a来看就是如此，两款机型除了内存，其余参数都一致。千元机冲击销量为主，很多用户也不知道这是套娃机。

应当说，近几年vivo已经花费大力气调整产品线，将NEX系列砍掉转进X数字系列，整体产品整合成X、S、Y、Z 四大系列。但对于vivo的产品来说，机海、套娃、系统坑只是表象问题，深层次问题是不影响整体销量的情况下，优化调整机型才是最难的挑战，尤其在智能机整体销量下滑的今天。

渠道和品牌的“旧城邦”

客观来说，vivo在国内的整体销量相比2021年略有起色，重要原因还有vivo颇具传统特色的渠道体系。

一位vivo渠道体系的重要人士，向Tech星球讲述了华米OV（华为、小米、OPPO、vivo）的渠道模式不同。华为是两家代理商，而OPPO、vivo都有几十家代理商，小米在线下是直营的小米之家为主。“华为对代理商强管理，有点像上下级关系，而OV（OPPO、vivo）对代理管理不强，大家是平行关系。”

从出货积极性看，OV的体系最有效率。以vivo的“总部-一级-二级-经销商-零售商”4级代理体系看，这套体系自负赢亏，所有代理都有向下级压货的意思。而下一级也乐此不疲，因为自己直接走货更多，才能成为等级更高的代理商，从而拿到更优惠的进货价格。

虽然出货更多，但代理级别更多，也意味着手机的利润要足够。这也是vivo的“低配高价、高配更高价”的逻辑来源，核心原因是vivo必须给每级代理商足够的利润。这也造成，消费者最终承担了这一切成本。

以前，vivo的价格体系公认的不透明。其实就是源于，vivo对于终端零售缺乏掌控，经过代理商的层层加价，机型价格本就不低，到零售店也要一定的利润，定价会进一步提升，甚至隔一家店，同一机型的售价都不一样。

“相比OV，店员都不愿意卖小米，因为价格透明没利润啊。”一家五线县城的手机卖家杨洋告诉Tech 星球，现在OV建立起了价格监督体系，溢价会被罚款，情况比以前好了很多。但是同配置的机型，还是略微更贵点。

在闯入高端市场后，vivo过去一些的玩法并不那么适应。目前， vivo X80和 X90等高端机型逐渐推向市场。这些机器在发布会上就会公布售价，所以价格已经变得透明。很多底线城市用户购买高端机，也知道网上查一查。

高端机利润点变薄，而vivo代理商则会搭配一些利润款，类似S系类这些，以弥补零售商的总收入。但对于vivo来说，更根本的举措，则是在一二级代理商中压缩数量，在经销商环节取消二代。

经销商环节的“二代”，实际上属于买断货源的商家角色。OV对其失去大部分控制能力，目前vivo在南方取消了大部分“二代”角色，北方还存在一些。vivo痛下决心对经销商动刀后，前端的代理体系还没有任何变化。代理体系是核心，也导致vivo在线下几乎没有直营体系。

未来，随着高端产品出货占比进一步提升，vivo没有直营体系的“坚持”，也让vivo很少开旗舰店，而旗舰店也是品牌高端化的重要体现。

Tech 星球通过检索地图发现，vivo在北京仅有一家开在苏宁，号称旗舰店的体验店。未来，消费者购买vivo的高端产品后，也会对高端服务体验更有追求，vivo依靠经销代理搭建的售前售后体系，会和华为和小米有明显的区别。

代理渠道的强势地位，其实裹夹了vivo的选择。如果现阶段vivo选择效仿小米做1万家直营店，预计vivo几十家代理商也会反抗。可华为和苹果国内仅有两三家的代理商，也似乎指明了高端品牌的发展之路，这是vivo冲击高端的内在难题。

亟需技术护城河与杀手锏

对于vivo来说，核心技术的补课也十分重要。

自从2021年9月推出首款自研影像芯片V1之后，vivo又陆续推出了V1+和V2。据悉，V3的样片也会在2023年下半年面世。

在vivo各种线上线下宣传中，都有vivo自研芯片V系列的资料。但实际上这些影像ISP属于小芯片，并非SoC这种主芯片。SoC包括CPU和GPU这些大家认知中的芯片，而V系列属于NPU等影像芯片，后者和前者有难以跨越的距离。

无论如何，vivo以差异化的形式，坚持对芯片探索，也是值得肯定的研发投入。在系统层面，vivo需要将Origin OS 打造成万物互联系统，从目前看还缺乏这种进化的能力。华为和苹果是通过底层打通PC、平板、智能机、智能家具等多终端产品，小米另辟蹊径，通过小米音箱和米家App打通智能场景。

vivo是华为OV中对生态场景建设最少的企业，过去通过海量机型发售，也能弥补生态缺失的收入。但在高端化时代，旗舰机的销量才是核心。而旗舰机的用户选择中，生态影响的比重也在越来越大。

多少用户选择iPhone，是因为同时在使用iPad和Mac，不想造成系统分割的体验。华为用户杨洋也举例，华为手机触碰华为电脑，就可以直接传送文件的体验，很多用户因此选择留在华为体系。

这部分决策因素，正在逐步大过诸如vivo相机联名蔡司等营销手段，毕竟这个时代的智能机拍照已经进入专业摄像阶段，普通用户已经难以区分。而智能生活才刚刚开始，是能造就体验区分的重要维度。

对于vivo来说，过去没有直面消费者，造成其对市场变化并不够敏锐。以前文提到的系统问题看，小米在2021年就经历了用户的集体吐槽，在近期就已经推出“细心革面”的MIUI14，而vivo还要等到明年才会推出大改版的系统。旗舰店这件事也是如此，2022年，小米和荣耀疯狂拓店的阶段，OV都选择了没有跟进，后续想超越也非一时之功。

在闯高端的过程中，如何满足消费者的体验，需要长期努力持续下功夫。

但从当下来看，vivo陷入和小米一样的堆料竞争中，以X90和小米13 的竞争看，都是堆料十足几乎没有短板的旗舰机，但都缺乏苹果的iOS系统，华为的四网融合和北斗卫星通信等唯一的杀手锏。

对于vivo来说，全面的体验优化和特色的技术产品，也是站稳高端的核心路径。从目前来看，vivo需要补课的地方还很多，还需要更多时间的探索。