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Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\I18n\Middleware\LocaleSelectorMiddleware::process() - CORE/src/I18n/Middleware/LocaleSelectorMiddleware.php, line 61
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App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5625
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
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Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
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App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5625
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
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52%的中国企业尚在试验AI，埃森哲建言如何把AI用起来｜钛媒体焦点

智能设备 2022-12-21 13:49:42 转载来源: 网络整理/侵权必删

在百度文心·一格平台输入“人工智能时代”形成的AI图片（来源：钛媒体App编辑）钛媒体App12月21日消息，近日，埃森哲公司（Accenture；NYSE：ACN）发布了一份关于人工智能（AI）技术研究报告。报告显示，2021年，在全球2000家最大公司（按市值计算）的高管中，近半数高管曾在财报会议中谈到AI技术部署，从而让公司股价上涨的可能性增加40%，高于2018年的23%

在百度文心·一格平台输入“人工智能时代”形成的 AI 图片（来源：钛媒体App编辑）

钛媒体App 12月21日消息，近日，埃森哲公司（Accenture；NYSE：ACN）发布了一份关于人工智能（AI）技术研究报告。

报告显示，2021年，在全球2000家最大公司（按市值计算）的高管中，近半数高管曾在财报会议中谈到 AI 技术部署，从而让公司股价上涨的可能性增加40%，高于2018年的23%。

报告还基于对250家中国企业的调研评估发现，超过半数（52%）的受访企业依旧处于应用AI试验阶段，既没有坚实的Al基础，也缺乏清晣的Al战略。另有13%的中国受访企业展现出较高的AI成熟度水平，成为应用AI领军者。

基于机器模型预测，埃森哲认为，到2024年，AI 领军者比例将达到34%。

接受钛媒体App采访时，埃森哲大中华区董事总经理、应用智能业务主管兼首席数据科学家陈泽奇表示，过去几年，随着数字化转型的窗口期不断压缩，企业规模化应用AI的外部和内部驱动力日渐增强，提升AI成熟度将成为中国企业现代化道路上的必修课。“我们坚信，将有更多的中国企业在数据和AI的推动下持续转型，推进企业全面重塑，提升全要素生产率，驱动经济高质量发展。”

AI 技术部署四象限（来源：埃森哲报告）

据悉，埃森哲几乎每年都会发布关于 AI 技术的发展报告。疫情前的2019年，埃森哲发布的技术展望调研报告显示，当时该公司认为，中国企业对 AI 技术的应用仍然普遍滞后。

这份报告显示，有89%的中国企业认为 AI 在自己企业推广的速度落后于该技术的发展速度――远高于这一比例在全球企业中的77%。而有79%的受访中国企业高管认为，除非将AI规模化，否则将无法实现增长目标，另有50%的受访中国企业高管则相信，若未能将Al规模化，企业便会在5年内倒闭。

随着新冠疫情来袭，过去三年，数字化、线上化、智能化全面加速，企业开始看好 AI 技术带来的便利与效率提升。埃森哲报告指出，2018年至2021年期间，中国企业“由Al推动的营收份额”增加了一倍多，预计到2024年将增加至36%。

但到了2022年，通胀紧缩加上脱钩等因素，全球经济出现衰退。国际货币基金组织IMF预计，全球经济增长正在从去年的6%，今年将放缓至3.2%，2023年将下调至2.7%，创2001年以来新低。

而这种经济危机，已经严重影响了企业对于 AI 技术部署的能力。埃森哲2022年发布的报告显示，全球2000名上市企业中，有63%的受访企业在 AI 方面仍处于“实验”阶段，没有Al基础，也缺乏清晣的Al战略。在中国，AI 试验者比例是52%。

“其实 AI 试验者企业，很多时候可能是因为行业的属性，他们没有很快的去应用这些能力。包括创新投资高、价值不清晰、意愿不强、预算不够等因素，让企业处于这种试验状态。”陈泽奇对钛媒体App表示，对任何企业，没有AI是免费的，所有的AI都是要投资的，重要的是投资是用在刀刃上，需要去估算 AI 技术带来的价值、ROI（投资回报率）等。

尽管 AI 部署与经济状况呈现正相关，但随着 AI 成为企业新竞争优势的重要来源，中国企业正在加大相关研发投入。报告显示，2021年，约三分之一（34%）的受访中国企业表示，其用于 AI 开发的预算超过了技术总预算的三成。到2024年，预计将有三分之二（64%）的企业达到这个投资比例。

其中，算力是 AI 技术相关产业发展的关键因子，尤其当下，中国算力发展受到了禁令的严重制约。

“AI 的成熟度必定是慢慢延伸的，我还没看到因为算力不足导致我们没法前进，有很多应用其实它的算力也不需要那么高，除非是做高端产品等等。在商业应用来说，很多都是以数据比较基础的分析，就可以产生价值了。”陈泽奇对钛媒体App表示，中国 AI 算力不会受到制约，而是进步。

研究表明，在不同行业，AI的应用重点和成熟度存在明显差异，但行业差距正在不断缩小。例如，目前，高科技等行业的AI成熟度较为领先。随着AI驱动的自动驾驶技术更为成熟，汽车制造和供应企业的成熟度有望得到较大幅度的提升。同时，很多零售企业也在坚定地进行AI转型，追赶其他行业。

陈泽奇指出，对于企业来说，规模化应用 AI 是一门技术课题，也是一门管理学问。在加速提升成熟度的过程中，企业管理者需要考虑短期和长期投入，将AI更好地融入企业整体战略重点，以人才为基石，打造AI核心能力，一以贯之地坚持包容和可持续，方能发挥AI开创、启发和引领的实际作用。

在陈泽奇看来，让企业在AI方面更加有效、更加成熟，需要战略与高管支持、数据与AI核心需求和能力、人才储备及企业文化，以及负责任的使用 AI。

“今年经济是比较有挑战的，因此我们需要有些新的更有效的方式来做市场，体现价值提升。所以不管是在全球，还是在中国，AI 的价值是越来越明显，越来越重要。”陈泽奇对钛媒体App表示。

据埃森哲估算，到2024年，领军者的Al预算将占技术投资的41%。（本文首发钛媒体App，作者｜林志佳）

标签: AI 中国企业尚在试验埃森建言如何起来媒体