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Twitter广告主总数达1600家 较去年增长600% - 站长搜索
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Twitter广告主总数达1600家 较去年增长600%

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2011-10-05 12:10:26 转载来源: AS网站目录整理

  新浪科技讯 北京时间10月5日早间消息,Twitter首席收入官亚当·拜恩(Adam Bain)今天宣布,Twitter广告主总数现已达到1600家,广告主的保留率达80%。

  新浪科技讯 北京时间10月5日早间消息,Twitter首席收入官亚当·拜恩(Adam Bain)今天宣布,Twitter广告主总数现已达到1600家,广告主的保留率达80%。

  Twitter CEO迪克·科斯特洛(Dick Costolo)曾在7月称,Twitter广告主数量已比去年的数百家增长600%

  Twitter在3月份与派拉蒙影业合作,向用户提供派拉蒙最新电影《Super 8》的试映。拜恩今天称,Twitter帮助《Super 8》售出了100万张试映票,首映日的票房较预期超出50%以上。另一个在Twitter上作广告的成功例子是巴宝莉(Burberry),该公司在 Twitter上发起时装秀,其参与度增长14%,品牌提及度增长10倍。

  拜恩表示,Twitter广告的参与度是按链接点击数和消息转发数定义的。科斯特洛曾在几周前表示,广告是Twitter的关键战略。

  美国市场研究公司eMarketer此前发布报告称,今年Twitter广告收入预计将会下降,但一旦推出自助式广告产品,则未来几年广告收入将大幅增长。eMarkerter预测,2013年Twitter全球广告收入将达近4亿美元。(唐风)

标签: Twitter 广告主 总数达 1600家 去年 增长 600%


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