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知乎2022年Q3营收9.12亿,同比增长11% - 站长搜索
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知乎2022年Q3营收9.12亿,同比增长11%

互联网 2022-11-30 17:31:42 转载来源: 网易科技报道 北京

11月30日,知乎(NYSE:ZH,HK:02390)公布了2022年第三季度未经审计的财务报告。报告显示,知乎第三季度营收达到9.12亿元(人民币,下同),同比增长11%

11月30日,知乎(NYSE:ZH,HK:02390)公布了2022年第三季度未经审计的财务报告。报告显示,知乎第三季度营收达到9.12亿元(人民币,下同),同比增长11%。净亏损3亿元,环比收窄39%。


其中,付费会员收入知乎付费会员收入为3.35亿元,收入同比增长88.1%,占比达到36.8%;职业教育由2021年同期的1400万元增长至2022年第三季度的7800万元,收入同比增长457.5%,占比提升至8.6%。

第三季度,知乎付费会员、职业教育代表的C端收入大幅增长,分别达到3.35亿元和7800万元;广告、商业内容解决方案代表的B端收入分别达到1.97亿元和2.65亿元。此外,包含电商、出版等在内的其他收入达到了3633万元,同比增长14.7%。

第三季度,知乎月活跃用户(MAU)保持在9700万的高位,第三季度月均付费会员数达到1090万,同比增长99.5%,付费会员数在MAU中的渗透率达11.2%。

知乎创始人、董事长兼CEO周源表示:“知乎将战略重点转向高质量的用户增长,进一步增强了以内容为中心的商业模式的实力和韧性。”

标签: 知乎 2022年 Q3 营收 9.12亿 同比 增长


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