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竞价排名选取竞价关键词的常见九种方法 - 站长搜索
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竞价排名选取竞价关键词的常见九种方法

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2022-09-24 13:39:40 转载来源: 网络整理/侵权必删

  相比seo,竞价排名的优势在于不限词,广告主可以选取任何潜在关键词。但是,选取关键词方法是否得当成为减少无效匹配词和错误匹配词的关键

  相比seo,竞价排名的优势在于不限词,广告主可以选取任何潜在关键词。但是,选取关键词方法是否得当成为减少无效匹配词和错误匹配词的关键。不少广告主因为选取关键词方法不正确,造成无效匹配词和错误匹配词比例过高,造成竞价排名效果不理想,甚至亏损。脚本之家小编在此为大家总结竞价排名选取关键词应该注意事项。

  一、关键词精准度选择:搜索该词的人应该有明确的消费需求与能力;搜索该词的人应该容易转化成我们的用户。

  举个例子,同样搜索“期货开户”和“期货是什么”的人群中,显然搜索第一个词的人具有一定的期货投资需求与投资能力,且行动目标更明确,更有可能成为我们的用户。因此为了提高转化率竞价排名的时候会有限选择“期货开户”关键词。

  二、选取竞价关键词的常见方法

  1、从产品入手(所有与产品有关的词都选上):比如一家大宗商品经营有限公司要做竞价排名,因为其主营业务是贵金属现货,因此可以将所有与产品有关的词,像白银现货、铂金现货、钯现货、白银现货投资、橡胶现货等都选上。

  2、从口语入手:比如对铂金现货不了解的投资者,可能就会搜索黄金现货,因此,可以将黄金现货选上,而且因此这个词竞争少,所以成本低,但是转化率较高。

  3、从别名入手,像有人叫土豆叫马铃薯一样,别名也是不能遗漏的关键词。

  4、从地域入手,像北京整容、上海酒吧、厦门酒店等,模式是“地名+关键词”。

  5、从品牌入手,像膜法世家面膜、美丽说女装、如家酒店等,模式是“品牌+产品”。

  6、从人群相关词入手,比如有祛痘、祛斑需求的人也有可能有美白的潜在需求,也能成为潜在用户。

  7、深度拓展。比如seo是目标关键词,关键词可以深度拓展到seo优化,seo方法,seo工具等。

  8、广度推广。比如seo是主词,横向延伸可以到网络营销、竞价排名、电子商务等相关的词。

  9、英文词。英文词也能成为用户搜索的潜在词,尤其是一些海归、华人华侨、外国人访问华文网站的时候,可能就会习惯性输入英文词。当然,英文词一定要与关键词是意思是一致的,否则就是无效关键词或者错误匹配关键词,造成的是广告预算的浪费。

标签: 竞价排名 选取 竞价 关键词 常见 九种 方法


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