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为什么要做长尾词优化?怎么选择长尾关键词才能带来流量 - 站长搜索
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为什么要做长尾词优化?怎么选择长尾关键词才能带来流量

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2022-09-24 12:48:29 转载来源: 网络整理/侵权必删

  什么是长尾词,所谓长尾关键词是指那些搜索量少且不稳定但却能给网站带来流量的词。从某种程度上讲,只要一个词有可能会被搜,那就可以称之为长尾词

  什么是长尾词,所谓长尾关键词是指那些搜索量少且不稳定但却能给网站带来流量的词。从某种程度上讲,只要一个词有可能会被搜,那就可以称之为长尾词。这样讲可能会比较笼统,下面笔者会对长尾词做出详细的分析,以帮助大家更好的理解长尾词对于网站的意义。

  一张图说清长尾关键词的本质

  长尾关键词的特征是比较长,往往由2-3个词组成,甚至是短语。长尾词一般都比较精准,竞争也相对较弱,所以基本都是1篇文章做一个长尾词,大型门户网站的SEO策划者都会在优化方案中为网站布局大量长尾关键词。

  长尾关键词基本属性是:可延伸性,针对性强,范围广。比如SEO这个词,一看就知道是个热门词,直接放在首页做都有点难度。那如果是SEO技巧呢?是不是难度降低了?那就可以用栏目页做了。如果是SEO基础知识大全、SEO怎么快速入门等词呢?是不是就可以放在文章页做了?这就是长尾词了。你可以根据自己的需要,围绕SEO这个词进行延伸拓展,然后进行相应的部署,就能达到很好的效果。

  为什么要做长尾词优化?这是因为你首页的关键词数量毕竟有限,给你做到第一位带来的流量也会有所限制,栏目页也是如此,而且难度也比较大。而长尾词的出现使得网站获得流量的能力变得无可限量。而且长尾词竞争低,很容易优化上去,大量长尾词所带来的流量也能对首页关键词的优化起到促进作用。可以打个形象的比喻:主打首页关键词是以点带面优化网站,而主打长尾词是以面带点进行优化。

  本人在优化网站的过程中,深感长尾关键词建设与优化的重要性。所以建议各位做网站的朋友能把心思多放在长尾词挖掘和优化上面,不要一门心思放在首页上,一旦你这样做了,会有意向不到的效果,谢谢阅读,希望能帮到大家,请继续关注脚本之家,我们会努力分享更多优秀的文章。

标签: 长尾 为什么 要做 优化 怎么 选择 关键词 才能 带来


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