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快手:已在海外市场进行商业化尝试,Q2海外总营收为1.03亿元 - 站长搜索
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快手:已在海外市场进行商业化尝试,Q2海外总营收为1.03亿元

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2022-08-24 13:41:55 转载来源: 网易科技报道 北京

8月23日消息,快手科技发布2022年第二季度业绩。总营收同比增长13.4%至217亿元

8月23日消息,快手科技发布2022年第二季度业绩。总营收同比增长13.4%至217亿元。亏损31.8亿元,去年同期亏损70.4亿元。总流量(日活用户规模乘以日均消费时长)同比增长38.7%。

值得注意的是,快手首次在业绩报告中将国内和海外的经营情况分开展示。

快手国内业务提前两个季度实现单季盈利目标,Q2经营利润超9300万元。销售及营销开支费用由去年同期的113亿元降至今年的88亿元,占收入比也从58.9%降至40.4%。公司整体经调整净亏损大幅收窄,Q2录得13.1亿,较上季度减少24.1亿,经调净亏损率为6%,同比改善20.2个百分点,环比改善11.7个百分点。

海外业务部分,目前,快手已在海外市场进行商业化尝试。第二季度,快手海外总营收为1.03亿元,环比增长超过一倍。经营亏损由2021年同期的43.68亿元收窄至16.06亿元,减亏幅度达63.2%。截至6月底,快手在海外市场的单用户平均使用时长超60分钟。

据悉,从去年下半年开始,快手海外对业务和团队进行持续优化:重点布局核心市场,收缩非核心区域的投放;同时整合Kwai、SnackVideo等产品,提升中台运营效率。今年3月,快手进一步调整国际化事业部组织架构,单独设立国际化商业化部。

快手方面介绍,在海外直播生态建设方面,快手通过与更多的公会合作,取得了积极成果,此外,广告服务能力的增强吸引了更多广告主的加入。未来,快手将致力于推动高质量的用户增长及变现的加强,同时逐步构建海外业务的盈利能力。(一橙)

标签: 海外 快手 已在 市场 进行 商业化 尝试 Q2 总营


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