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喜茶官宣调价后价格持续下探:19元内产品占比近8成 - 站长搜索
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喜茶官宣调价后价格持续下探:19元内产品占比近8成

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2022-06-20 14:23:51 转载来源: 网易科技报道 北京

6月20日消息,喜茶数据显示,当前喜茶常规门店菜单的现制饮品产品SKU中,19元以下产品占比已近8成。近日,喜茶“时令鲜果”系列上新多肉桃李果茶新品,产品定价15元,刷新喜茶今年以来果茶新品最低价

6月20日消息,喜茶数据显示,当前喜茶常规门店菜单的现制饮品产品SKU中,19元以下产品占比已近8成。

近日,喜茶“时令鲜果”系列上新多肉桃李果茶新品,产品定价15元,刷新喜茶今年以来果茶新品最低价。

今年2月,喜茶发布关于完成调价的官方声明,并承诺“告别30元”“今年所有产品不涨价”。从之后的产品上新及定价来看,喜茶不仅再未推出价格超过29元的门店现制饮品,当前19元内的产品已经占据近8成比例,15元及以下产品占到了2成。


目前,喜茶门店中还拥有不止一款个位数价格产品:包括8元的美式,以及9元纯绿妍茶后、纯琥珀兰、纯观音茶。(一橙)

标签: 喜茶 官宣 调价 价格 持续 下探 19元 产品 占比


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