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美国宅女YouTube晒“购物秀”年捞千万 - 站长搜索
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美国宅女YouTube晒“购物秀”年捞千万

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2014-03-28 07:57:46 转载来源: 网络整理/侵权必删

莫塔在YouTube上分享购物心得,成为网络红人。莫塔穿上以自己名字命名的品牌衣服,拍摄宣传照

莫塔在YouTube上分享购物心得,成为网络红人。

莫塔在YouTube上分享购物心得,成为网络红人。

莫塔穿上以自己名字命名的品牌衣服,拍摄宣传照。

美国宅女YouTube晒“购物秀”年捞千万

莫塔穿上以自己名字命名的品牌衣服,拍摄宣传照。

信息时报综合报道 美国加州一名18岁“宅女”贝瑟尼・莫塔,靠着将自己的“血拼心得”分享至网络上,成为视频网站YouTube的红人,粉丝人数接近500万,而且还有服装品牌上门要与她合作,让她推出服装品牌和饰物品牌。

遭同学霸凌变宅女

据英国媒体19日报道,去年高中毕业的莫塔从14岁开始自制视频,分享购物心得,她如今成功将这个业余爱好变成了百万美元的生意,甚至借此有能力搬出父母家、独立居住。

据称,莫塔在中学时遭到同学霸凌,因此变成宅女,“我不想和任何人说话,不想踏出家门”,而YouTube就变成了“某种发泄途径”。莫塔表示,在找到自己的兴趣之前,她唯一的消遣就是逛YouTube。

直到某天,她自制了一段购物心得影片并放上网,凭着幽默风格及其对服饰搭配的独特见解,她的影片越来越受年轻人欢迎,让她变成网络红人。

莫塔没有透露她靠着“血拼秀”视频赚得多少钱,但一些熟悉YouTube的专家透露,这些视频每月能给莫塔带来4万美元入账。

吸引商机 推出服饰品牌

莫塔不仅吸引了众多粉丝,让她在网络上爆红,也吸引到了不少商机。莫塔近日获得美国青年校园品牌Aeropostale的青睐,后者推出以她的名字命名的服饰和饰物系列Motavator。

而Aeropostale也不是第一个看中莫塔身上商机的人,这个网络红人此前也和美国最大的百货连锁商店JC Penney以及快时尚品牌Forever 21合作过。

英媒透露,这样算起来,莫塔的年收入早已突破百万美元,证明“宅女”也能闯出一片天。

这位小企业家的下一步要怎么走?莫塔的经纪人认为有无限可能,“她才18岁,还在寻找自己的梦想。”阿景、王裳

她多红

YouTube粉丝数多过Lady Gaga

目前莫塔在YouTube已经拥有专属频道,且粉丝的人数近500万,比起Lady Gaga的专属频道还多。除了在YouTube爆红,莫塔在Twitter的粉丝也有100多万人;在图片分享网站Instagram上也有200万的追随者,比《Vogue》杂志、《Elle》杂志、《Marie Claire》杂志、《Flamour》杂志加起来的追随者还要多,可见她的魅力。阿景

标签: 美国 宅女 YouTube 购物秀 年捞 千万


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