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快手Q1财报:一季度营收同比增长23.8%至211亿DAU达3.46亿 - 站长搜索
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快手Q1财报:一季度营收同比增长23.8%至211亿DAU达3.46亿

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2022-05-24 16:45:55 转载来源: 网易科技报道 浙江

5月24日消息,快手科技发布2022年第一季度业绩。公司一季度营收同比增长23.8%至211亿元,超过彭博市场一致预期的206亿元

5月24日消息,快手科技发布2022年第一季度业绩。公司一季度营收同比增长23.8%211亿元,超过彭博市场一致预期的206亿元。Q1经调整净亏损37.2亿元,较去年同期的56.5亿元下降34.1%。

其中,线上营销服务、直播和其他服务(含电商)对营收的贡献占比分别为53.9%、37.2%和8.9%。Q1线上营销服务收入114亿元,同比增长32.6%,优于市场一致预期的31.7%。此外,平台广告主数量同比增长超60%。

销售及营销开支方面,今年一季度对应支出95亿元,占总收入比为45%,与2021年同期的68.5%相比下降23.5个百分点。

快手一季度DAU达3.46亿,同比增长17%,MAU达5.98亿,同比增长15%,用户留存率持续改善。受益于春节、冬奥等活动效应及社交信任的强化,总用户流量与去年同期相比增长超50%。截至一季度末,快手应用上相互关注的用户对数已达188亿对。

一季度,快手电商交易总额(GMV)达1751亿元,同比增长47.7%,其中,自建电商体系快手小店贡献了99%以上的交易额。受电商业务推动,其他服务板块收入19亿元,同比增长54.6% 。快手生态内特色的“快品牌”持续丰富电商供给,一季度,“快品牌”单商家月均GMV已突破2500万元。(一橙)

标签: 快手 Q1 财报 一季度 营收 同比 增长 23.8% 211亿


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