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完美世界发布2021年度业绩预告游戏转型初见成效 - 站长搜索
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完美世界发布2021年度业绩预告游戏转型初见成效

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2022-01-25 16:00:37 转载来源: 网易科技报道

1月23日,完美世界发布了2021年度业绩预告,数据显示,报告期内公司预计实现归属于上市公司股东净利润3.5亿-3.9亿元,其中游戏业务处于战略升级和产品创新迭代的关键阶段,预计实现盈利6.7亿-6.9亿元。根据公告解释,完美世界游戏业务转型升级初见成效,报告期内,公司积极推动经典产品迭代升级与新兴品类突破,先后推出《梦幻新诛仙》《幻塔》等5款产品

1月23日,完美世界发布2021年度业绩预告,数据显示,报告期内公司预计实现归属于上市公司股东净利润3.5亿-3.9亿元,其中游戏业务处于战略升级和产品创新迭代的关键阶段,预计实现盈利6.7亿-6.9亿元。根据公告解释,完美世界游戏业务转型升级初见成效,报告期内,公司积极推动经典产品迭代升级与新兴品类突破,先后推出《梦幻新诛仙》《幻塔》等5款产品。

据2021年全年业绩预告显示,《梦幻新诛仙》手游全年累计流水近16亿元,实现经典IP在回合制赛道的迭代升级,半年统计期流水超过市场预期。而《幻塔》主打开放世界与二次元领域,首月新增用户过千万,流水近5亿。可以预见的是,这千万新增用户与完美原有的MMO类产品用户池重合度非常低,对于完美后续同类型新品的研发、运营及用户获取积累了丰富的经验和扎实的基础。

目前完美曝光的后续产品储备,既包括《一拳超人:世界》《代号MA》(百万亚瑟王IP)等多款主打二次元或开放世界的产品,也包括《天龙八部2》手游、《诛仙世界》端游等顶级IP的MMO产品。完美在产品思路上更聚焦,核心品类持续深耕,新品类有的放矢的持续突破,这种双引擎驱动模式未来也会是核心战略。

作为传统MMO厂商,完美也一直尝试在买量上寻求突破,比较有代表性的是此前发行的《新神魔大陆》以及《梦幻新诛仙》,都进行了较大规模的营销推广。然而《幻塔》公测后却几乎没有买量,凭借游戏内容和口碑扩散带来了超过千万的新增,为自身用户池进一步加码。在品效合一的整体宣发策略下,完美运营思路回归内容本源,放大产品自身优势,进一步提升了营销效率。

据了解,《幻塔》研发团队虽然在完美世界游戏旗下,但一直是独立运营,然而自从《幻塔》立项以来,完美从北京向苏州研发派遣了数十人的团队支援,从测试到公测期间一直协助研发团队进行产品优化,并全程参与公测后的运营管理。能看到,完美内部应该搭建了一个覆盖各个项目的中台辅助管理机制,随时赋能集团旗下各研发团队。此外,中台机制还能够实现跨项目经验复用,为后续同类型产品加码。

在业绩预告中,完美世界提到出售美国研发工作室及欧洲本地发行团队,同时国内则继续加大研发投入,并逐步精简与公司发展目标契合度较低的项目,推进人才梯队优化。另据悉,《幻塔》的海外版本预计将在2022年上线。

标签: 完美 世界 发布 2021 年度 业绩 预告 游戏 转型


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