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许多ApplePay用户激活了功能但却几乎没有使用过 - 站长搜索
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许多ApplePay用户激活了功能但却几乎没有使用过

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2021-09-08 09:56:04 转载来源: 威锋网

根据PYMNTS的一项详细研究,在美国安装了Apple Pay的iPhone用户中,只有6%的人真正使用了这一功能。Apple Pay‌于2014年9月推出7年后,在‌苹果支付服务被激活的消费者中,93.9%的人没有使用它来支付店内购物,这意味着只有6.1%的人会用它来支付

根据PYMNTS的一项详细研究,在美国安装了Apple Pay的iPhone用户中,只有6%的人真正使用了这一功能



Apple Pay‌于2014年9月推出7年后,在‌苹果支付服务被激活的消费者中,93.9%的人没有使用它来支付店内购物,这意味着只有6.1%的人会用它来支付。

2015年,也就是‌Apple Pay‌推出的第二年,PYMNTS发现‌Apple Pay‌的使用率在激活该功能的用户中只占5.1%。这意味着‌苹果支付‌的使用率在六年内只增加了一个百分点。

Apple Pay‌在这段时间的增长可能归因于商店里更多的非接触式终端,以及更多的用户拥有带有近场通信线圈的‌iPhone‌机型,以促进‌Apple Pay‌,而不是因为使用量的增加。自2015年以来,苹果在美国零售店的‌Pay‌交易总额从估计的50亿美元增加到今年的900亿美元。

2015年,19%的美国商家能够接受非接触式支付,但在2021年,这一比例上升到70%。同样,在2015年,只有36%的消费者拥有可以使用‌Apple Pay的iPhone‌,但现在96%的用户都可以使用这一功能。来自银行的支持也大幅增加。这一切都导致系统的总体交易量不断增长,但绝大多数启用该功能的用户仍未使用该功能。

使用率不足的主要原因可能是物理塑料卡继续占据主导地位。此外,自‌Apple Pay‌推出以来,银行发行了越来越多的非接触式借记卡和信用卡。

标签: 许多 ApplePay 用户 活了 功能 但却 几乎没有 用过


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