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抖音电商开展手机类商品专项治理:封禁320款违规商品 - 站长搜索
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抖音电商开展手机类商品专项治理:封禁320款违规商品

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2021-07-02 13:43:57 转载来源: 网易科技报道

7月2日消息,昨日,抖音电商发布平台手机类商品治理公告。公告披露,抖音电商正在开展对手机类商品的专项治理,已处理违规手机商品320款,处罚商家57家

7月2日消息,昨日,抖音电商发布平台手机商品治理公告。公告披露,抖音电商正在开展对手机类商品的专项治理,已处理违规手机商品320款,处罚商家57家。

公告称,一些商家在售卖手机时,虚构商品信息,涉嫌虚假宣传,售卖不合规手机。对此,平台根据《抖音直播行为规范》《电商创作者管理总则》《商家违规行为管理规则》等相关规定,对320款违规手机商品予以封禁,清退57家违规店铺,并下架违规内容。


抖音电商还公布了对3C行业手机类商品专项治理的具体举措,包括建立手机品牌定向邀约准入制度;类目品牌定招后将不接受新的普通店入驻,同时对原有的普通店加大治理力度;随机抽检手机品牌,针对质量不合格商品、店铺和品牌,实施店铺、品牌清退和商品封禁等处理;设立重点监控和定期人工巡检,并在人工巡检基础上加强手机类商品信息的检验,对信息不规范的商品及时进行处理。

抖音电商表示,“虚假宣传”是对用户的欺诈,严重违反平台规则。平台对此零容忍,将持续加大打击力度。

标签: 商品 抖音 电商 开展 手机 专项 治理 封禁 320款


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