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张近东两会提案:引导零售服务O2O转型 - 站长搜索
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张近东两会提案:引导零售服务O2O转型

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2014-03-25 15:48:36 转载来源: 网络整理/侵权必删

张近东部署苏宁2014战略:战术聚焦 回归狼性

苏宁董事长张近东(AS网站目录配图)

AS网站目录讯(王可心)3月2日消息,全国政协委员、苏宁控股集团董事长张近东将在2014年两会上提交多项提案,涉及零售服务O2O转型、电子发票、母婴食品、信息安全等领域。

引导零售服务O2O转型

张近东建议:“加快移动商务应用推广,引导零售服务O2O转型”。

他认为,实体门店能够满足消费者对产品质量、实物体验等方面的需求,电子商务满足了信息获取、便捷交易等方面的需求,但他们都有自身难以弥补的缺陷,唯有线上线下融合的O2O模式才能满足时下消费者全部需求。

去年以来,越来越多的零售企业开始尝试O2O运营。但O2O是新生事物,很多零售企业在能力和技术上都有不足。对此,张近东表示,“要引导这些企业利用互联网技术与思维来‘武装’自己,实现零售服务O2O转型。”

O2O模式的流畅运行建立在云计算、大数据、智能搜索、LBS、物联网等新技术之上。张近东提议:“应加大对这些前沿基础技术的研究力度,同时也推动科研成果的应用。将这些技术实用化、通用化后。”

张近东在另一项提案中提议,要升级国家互联网发展战略,加快传统产业的互联网应用,将互联网与各产业深度融合,推动社会经济的整体转型升级。

张近东表示,互联网过去对传统产业构成了一些挑战,但未来它将带来更多机遇,传统产业要充分运用互联网技术与理念,将实体经济与虚拟经济有机融合,创造出更大经济效益。事实上,越来越多的行业人士已经意识到,如今不是要不要搭上互联网快车的问题,而是如何更快更好地乘上去。零售、传媒、金融,甚至于制造业都在谈论互联网化议题。

当前,我国经济正处于调整发展结构、转变增长方式的重要阶段,存在产能过剩、耗能过大、服务水平低下等诸多问题。张近东员认为,推动产业的互联网化应用是解决上述问题的重要途径。张近东建议,应借鉴“两化融合”经验,将互联网应用上升到国家高度,成立国家级互联网战略专项工作小组,制定明确的互联网发展规划、实施路径,推进互联网化应用的组织和推广工作。

张近东建议国家要加强政策引导与资金支持。通过制定激励政策或设立国家专项基金,发挥行业协会的引导和推动作用,鼓励物联网、移动支付、大数据等技术的研发与推广,鼓励产业加快互联网化应用,培育成功样本,形成示范效应,推动行业的转型升级。

赋予电子发票法律效力

标签: 张近东 近东 两会 提案 引导 零售 服务 O2O 转型


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