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转转集团Q1手机行情报告:二手iPhone11等机型小幅涨价 - 站长搜索
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转转集团Q1手机行情报告:二手iPhone11等机型小幅涨价

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2021-04-06 11:58:29 转载来源: 网易科技报道

4月6日消息,转转集团发布《2021年第一季度手机行情报告》,报告显示,今年一季度国内新机市场5G手机发布占据主导,小米OV唱“主角”;二手市场,iPhone11、华为P40(5G)等部分机型小幅涨价。转转集团数据分析部的分析师表示,5G手机的出货量持续增长,会带来换机需求的进一步释放

4月6日消息,转转集团发布《2021年第一季度手机行情报告》,报告显示,今年一季度国内新机市场5G手机发布占据主导,小米OV唱“主角”;二手市场,iPhone11、华为P40(5G)等部分机型小幅涨价。

转转集团数据分析部的分析师表示,5G手机的出货量持续增长,会带来换机需求的进一步释放。此外,华为、荣耀“分家”带来的市场影响开始显现,小米OV有望获得更多市场份额。受新机市场出货量增加影响,二手市场手机的总体交易价格呈现普降趋势。


报告显示,今年一季度,平均每两天就有新手机在国内市场发布,每6天就有一场新机发布会举行。

中国信通院的数据显示,今年1-2月上市新机型累计达到81款,同比增长58.8%;国内新机市场总体出货量累计达到6187.9万部,同比增长了127.5%。其中,5G手机占据了半数,共计发布了48款,市场占比达59.3%,出货量占比也高达68.4%。

报告显示,受新机市场出货量增加和部分热门机型涨价影响,今年一季度二手手机市场的交易热度也在持续升高。其中,苹果iPhone的交易量环比增长19.88%,OPPO紧随其后,销量环比增长了19.83%;此外,vivo和小米在二手市场的交易量也分别环比增长了12.94%和10.43%。

二手市场华为和荣耀手机的交易量占比出现下滑。其中华为手机在二手市场的交易占比为11.56%,排名从2020年Q4的第二名跌至第三名,交易量环比减少了17.32%;荣耀手机在今年一季度的二手市场交易占比为6.66%,交易量环比减少6.77%。

摩根士丹利的分析师指出,今年1月预计苹果iPhone在国内的出货量同比增长了150%,3月份乃至整个一季度iPhone的表现都将保持强劲。二手市场,Q1转转集团手机行情显示,苹果仍然是最受欢迎的手机品牌,一季度iPhone交易占比达到了38.60%,交易量环比上涨了19.88%。

Q1转转集团手机行情显示,二手市场手机搜索量和交易量榜单上,苹果iPhone旧机型几乎霸榜。除了小米8挤进二手市场手机搜索量第9名外,其余均为iPhone旧机型。

vivo成为该季度二手市场上交易量最高的国产手机品牌,其次是华为手机,小米和OPPO紧随其后;而从今年一季度二手市场国产手机的交易看,华为Mate30 Pro(5G)、荣耀9X、小米8和OPPOA5等也还是二手市场的畅销机型。

报告显示,华为Mate30 Pro (5G)夺得今年一季度二手5G手机销量榜第一位置。此外,小米手机在二手5G市场中也有比较稳健的表现,Top10榜单中占据三席。

转转集团数据分析部的分析师表示,随着5G手机在新机市场的出货量猛增,用户的换机需求也将得到进一步释放,从而带动二手市场旧机回收业务的快速增长。(一橙)

标签: 转转 集团 Q1 手机行情 报告 二手 iPhone11 机型 小幅


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